The WEOC is comprised of representatives of six member organizations that operate under provincial mandates to serve the unique needs of women in all regions of Canada and we continue to work to expand our membership to include organizations in each province. Our organizations provide resources, programs and services to women entrepreneurs coast to coast, including:
* Note: Some services may not be available in all regions
Sandra Altner, MBA, FCMC
CEO – Women’s Enterprise Centre of Manitoba
Chair – WEOC Board of Directors
A seasoned entrepreneur originally from New York, Sandra owned a women’s clothing boutique and a specialty decorations retail store before completing her MBA and starting The Management Exchange, a management consulting firm that was the first in Winnipeg to offer the Self-Employment Program (SEP), The Management Exchange, a consulting organization specializing in strategic planning and market development.
In 2000, Sandra was awarded the Women Business Owners of Manitoba Woman Entrepreneur of the Year Award in the Contribution to Community category. She is a fellow of the Canadian Association of Management Consultants and is past president of the Institute of Certified Management Consultants of Manitoba. Sandra is past president of the Winnipeg Folk Festival and is currently chair of Strategic Planning committee of the Winnipeg Symphony Orchestra. She has been an adjudicator for a number of local and national entrepreneurship awards programs: for RBC; CAFÉ; Winnipeg Spirit (Winnipeg Chamber); and Manitoba Chambers Business Awards. Sandra has acted as a mentor and regularly speaks to groups about building entrepreneurial and leadership capacity in women.
CEO - Newfoundland & Labrador Organization of Women Entrepreneurs (NLOWE)
Vice-Chair – WEOC Board of Directors
Paula Sheppard is the CEO of the Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE). She is a diligent supporter and a fierce advocate for women in business. Paula works closely with colleagues and all levels of government to support women entrepreneurs with the unique barriers they face, as well as building understanding of the critical importance of women-led business to the overall success of our economy. Paula accepted the role of NLOWE’s CEO in March 2011, and has worked with the organization since 2004.
In addition, Paula is the Vice Chair and a founding member of the Women’s Enterprise Organizations of Canada, and a Board Member for Women in Resource Development Corporation (WRDC). Paula was also the Co-Chair of Atlantic Canada Women in Exporting working group from 2011-2012. She has a solid background in the business world, both through her education and her career. Growing up in a small town in Newfoundland, Paula recognized that successful entrepreneurs were the lifeblood of her community. She co-owns a business with her partner Mike, and, like many, is finding the balance while raising her two children, Jacob and Emily.
CEO - Women’s Enterprise Centre of British Columbia
Secretary / Treasurer – WEOC Board of Directors
Laurel spent the first 20 years of her career in the financial services and technology sectors in Canada, France, Germany and the UK. Over the years, Laurel developed a passion for empowering women to their business success. She settled in BC in the mid 90’s and chose economic development as her vocation. She has served on the board of the Central Okanagan Economic Development Commission since 2003. She is a founding member of the National Taskforce on Women’s Business Growth and Women’s Enterprise Organizations of Canada. Committed to the future of BC’s post-secondary education, she also sits on UBCO’s External Advisory Committee, and is a member of the provincial Degree Quality Assessment Board.
Laurel is often asked to present on the topics of women’s leadership and entrepreneurship, and was one of two Canadian presenters at the 2011 APEC Summit in San Francisco which she attended as part of the Canadian delegation. Laurel has received several awards recognizing her contributions to economic development and small business in BC, including the EDABC and Small Business BC. She was one of 100 people worldwide recognized in 2011 for their efforts in advancing the economic empowerment of women from the international organization, TIAW. In 2015 she was honoured with the Wendy McDonald Community Catalyst Award from the Women’s Leadership Circle of the Vancouver Board of Trade.
CEO – Alberta Women Entrepreneurs
Marcela is the CEO of Alberta Women Entrepreneurs, leading a team of dedicated professionals who connect female business owners to the knowledge, networks, capital and markets that they need to build strong, economically viable businesses.Marcela has explored the world of business through a globally-focused business undergraduate degree, designation as a Certified International Trade Professional and more than fifteen years of global experience developing and implementing business strategies.
Marcela’s business experience in Canada and abroad led her to Alberta Women Entrepreneurs (AWE) in 2008. As Chief Operating Officer, she developed programs to support access to local and international business opportunities for women entrepreneurs. After leaving AWE in August 2013 Marcela resumed her role as CEO of her own business consulting firm, Bright Idea International and completed her MBA studies at the University of Alberta. In July 2015, Marcela returned to AWE to work with an amazing team after time spent leading her own business, volunteering and traveling in Central and South America, and exploring beautiful beaches and the entrepreneurial ecosystem in Southern California with her dog Cally.
Marcela believes strongly in continuous learning and contributing to the community. She is the former Board Chair for Literacy without Borders, a member of the AIESEC Edmonton Advisory Board as well as an animal care volunteer at the Edmonton Humane Society. In 2012, Marcela was honoured to be chosen as one of Avenue’s Top 40 under 40 in Edmonton.
President and CEO – Québec Business Women’s Network
President and CEO of the Quebec Business Women’s network since June 2010, Ruth Vachon aspires to lead women managers and business owners towards excellence. Through innovative projects in economic development, entrepreneurship and feminine leadership, she intends to bring together some 2000 members for the Network’s 35th anniversary in 2016. A native from the Saguenay region, Ruth has been an active entrepreneur for more than 30 years. She founded and managed two companies for which she won the “Prix Femina” in 1988 and 1991. A seasoned manager, she became a management consultant in 2003, specializing in business reorganization and expansion. Because of her strong networking skills, Ruth knows how to establish trusted relationships and generate meaningful encounters between individuals in order to increase business opportunities.
Prabha Vaidyanathan, (Hon.) CGA, M.S.W
CEO - Women Entrepreneurs of Saskatchewan
Prabha Vaidyanathan has a Masters of Social Work in Community Development, Policy and Planning and was conferred an honorary CPA by the CGA SK Board of Governors; is the President of the Leader’s Council, Paul J. Hill School of Business; and a member of the Government Affairs Committee, Greater Saskatoon Chamber of Commerce. She serves as a Judge for some of the community’s Business Awards and recently was asked to participate on the Ernst & Young Panel of 7 Judges for the Prairie Wide Entrepreneur of the Year Award.
Past CEO of the Certified General Accountants (CGA) Association of Saskatchewan for seven plus years, Prabha’s role entailed development of a competitive strategy to enhance the Brand and profile of the designation. Working with the Board of Governors, Prabha was also accountable for supporting the Board in ensuring effective Governance and stewardship. Most recently, Prabha was a key player in leading the organization through the Unification of the Accounting Profession, bringing together the 3 accounting bodies, namely, Certified General Accountants, Certified Management Accountants and the Chartered Accountants.
Prabha has had a diverse career spanning 20 years that includes: being a faculty member at a post-secondary institution (Assiniboine Community College, Brandon, MB) teaching in Health and Human Service for 5 years; a senior consultant in the for- profit/business development arm of Brandon University for 5 years; and a Regional Director in a leading non-profit organization in Saskatoon. Alongside the primary careers, Prabha had also operated a consulting business focusing on Strategic Planning, Board Development, Curriculum Development, Project Evaluations/Assessments etc. for several years. She has also led project evaluations and program reviews, authored research reports, and conducted focus groups and consultations. She has led and facilitated planning sessions in her current role and previous roles.