Thank you to all of those who participated in the Feminine Capital Bestseller Day!
Celebrate the Collective Power of Women Entrepreneurs
Around the world, women’s enterprise support organizations are collaborating on the #FEMCapital movement, an exciting offer for women entrepreneurs!
The book Feminine Capital: Unlocking the Power of Women Entrepreneurs tells the story of how women are harnessing different approaches to doing business, creating wealth and transforming lives. Drawing on four decades of award-winning research, Feminine Capital offers new insight into the ways that gender can influence entrepreneurial decision-making.
We want to help you discover this ground-breaking book and learn how to leverage your own #FEMCapital with a collection of bonus gifts that will help take your business to the next level.
About the #FEMCapital Webinars
Women’s Enterprise Centre is hosting two webinars to bring together an international community of women entrepreneurs and support organizations for a lively exploration of #FEMCapital with book co-authors Dr. Barbara Orser and Dr. Catherine Elliott.
Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in.
Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes.
Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making.
They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business.
In doing so, women are changing our social and economic landscape.
Learn how to construct an innovative business model, refine your start-up plans or rethink your growth strategy with practical learning aids, diagnostic tools and checklists. Gain inspiration from case studies of real-life women entrepreneurs.
Please note: Amazon.ca, Amazon.com and Amazon.co.uk are in no way affiliated with the #FEMCapital campaign.
Praise for the Book
Coauthors Orser and Elliott utilize four decades of research to examine the key ingredients that are necessary for women business owners to successfully compete in the marketplace. They also look at the hurdles women have to overcome to change people's perceptions and obtain the resources they need. Highly recommended.
I highly recommend Feminine Capital, a comprehensive discussion of the state of women-led businesses today. With its engaging and interactive approach, the book will appeal to young women seeking start-up guidance, academics, and professionals guiding business growth. Its focus on business innovation, exporting, and access to capital will unlock the exploding power of today's women entrepreneurs.
Feminine Capital covers an incredible amount of territory. It not only tells women entrepreneurs what they should consider in building and strengthening their businesses, but why.
There is a growing recognition of the powerful role that women entrepreneurs play in contributing to inclusive prosperity. Feminine Capital is a must-read for those who want to understand the new economic landscape. It not only challenges the stereotypes about women-owned businesses, but also offers pragmatic advice on the range of issues confronting entrepreneurs. An indispensable book.
The authors do a masterful job synthesizing feminist and entrepreneurship theories to show how gender in venture creation plays out. Using deep case studies, they show how feminine capital can become a conscious and deliberate resource. Well researched and appropriate for policy makers, educators and practitioners alike.
About the Authors: Experts in Women's Entrepreneurship
Dr. Barbara Orser and Dr. Catherine Elliott
Dr. Barbara Orser is the Deloitte Professor at University of Ottawa Telfer School of Management. A researcher of enterprise growth for over 25 years, she is an active adviser to government and industry associations. She was also the founding chair of the Canadian Task Force on Women’s Enterprise Growth (2011). The quality of her research has been recognized through a number of national and international awards, including the Women’s Executive Network ‘100 Most Power Women in Canada’ (Champion Category) and International Alliance of Women ‘World of Difference 100 Awards’.
Catherine Elliott is an Assistant Professor in the University of Ottawa Telfer School of Management, where she teaches Organizational Behaviour and HR at the undergraduate, graduate and executive levels. Prior to academe, she worked at Accenture as a Manager in Change Management Consulting and HR. Her research provides insights about women’s entrepreneurship, including social networks, entrepreneurial identity, and learning and mentoring for enterprise growth.
Knowledge Exchange Partners
LiisBeth is an independent ‘zine examining entrepreneurship, start-up culture and the innovation eco-system through a progressive, feminist lens. LiisBeth is published by Eve-Volution Inc, which provides incubator/accelerator programming support.
Women’s Enterprise Centre of Manitoba is a non‐profit organization helping women entrepreneurs establish and expand their businesses. Our services include business advising, lending, referrals, training, networking and mentoring. Special programming for growth-oriented entrepreneurs includes My Gold Mine, a tool to increase financial acumen, as well as capacity building for export development.
SheEO’s Radical Generosity Initiative aims to change the way we finance, celebrate and support women entrepreneurs. 1000 women will open up their networks, leverage their buying power and share their wisdom and experience to support the success of the 10 ventures we collectively select.
WEConnect International helps women-owned businesses succeed in global value chains. WEConnect International identifies, registers, and certifies women’s business enterprises based outside of the U.S. that are at least 51% owned, managed and controlled by one or more women, and then connects them with multinational corporate buyers.
Startup Canada is the leading national social enterprise supporting and giving a voice to entrepreneurs through online programs, national awards, flagship events, and partnerships with private sector and government to foster a community for startup and small business success across the country. In 2016, Startup Canada partnered with Moxie Trades to connect and empower women entrepreneurs to find a mentor and be a mentor through its #FindOneBeOne campaign. For more information, visit www.startupcan.ca/women
The Telfer School of Management is a business school located at the University of Ottawa in Ottawa, Ontario, Canada. Its programs are designed to shape influential leaders, responsible managers and innovative researchers who have a positive impact on the lives of people, organizations and communities.
Womenable is a research, program and policy development consultancy whose mission is to enable women’s entrepreneurship worldwide. In partnership with other stewards of women’s entrepreneurship – policy makers, multi-lateral organizations, corporate decision makers, entrepreneurial support organizations, and the women’s business community – Womenable focuses on strengthening the “womenabling” environment. Learn more at womenable.com.
Women’s Enterprise Centre is the leading business resource for BC women who own a business or are thinking of starting a business. Our team of professionals provides business loans up to $150K to start, grow or buy a business. We also offer workshops, business advisors, mentors, resources and a supportive community to help women start, grow and succeed in their business.
Women’s Enterprise Scotland (WES) works to create an entrepreneurial environment where women-led businesses can flourish and grow, collaborating with the Scottish Government and partners to close the gender enterprise gap throughout Scotland. Learn more at wescotland.co.uk.