Thank you to all of those who participated in the Feminine Capital Bestseller Day!

Feminine Capital book cover

Celebrate the Collective Power of Women Entrepreneurs

Around the world, women’s enterprise support organizations are collaborating on the #FEMCapital movement, an exciting offer for women entrepreneurs!

The book Feminine Capital: Unlocking the Power of Women Entrepreneurs tells the story of how women are harnessing different approaches to doing business, creating wealth and transforming lives. Drawing on four decades of award-winning research, Feminine Capital offers new insight into the ways that gender can influence entrepreneurial decision-making.

We want to help you discover this ground-breaking book and learn how to leverage your own #FEMCapital with a collection of bonus gifts that will help take your business to the next level.

Spread the word!

Share #FEMCapital with your network. It’s our chance to showcase the power of women entrepreneurs!

About the #FEMCapital Webinars

Women’s Enterprise Centre is hosting two webinars to bring together an international community of women entrepreneurs and support organizations for a lively exploration of #FEMCapital with book co-authors Dr. Barbara Orser and Dr. Catherine Elliott.

Learn how to apply the concept of feminine capital to your venture so you can leverage this exciting shift in entrepreneurship!

Webinar 1

For women's enterprise support organizations

Unlocking the Power of Women Entrepreneurs

Tuesday, April 26 | 2pm EST

Attend this webinar at the partner discounted price!


Photo of women working together

Learn what women value most in female-focused business services. Test your assumptions about gender and enterprise growth. Build a toolkit of high-impact strategies to support women entrepreneurs.

This 45-minute webinar is designed to help small business leaders, practitioners and lenders more effectively meet the needs of all enterprising clients. You’ll leave this webinar with a new appreciation of emerging enterprise models and support strategies.

Attend this webinar at the partner discounted price!


For women entrepreneurs

Recognizing YOUR
Feminine Capital

Tuesday, May 3 | 2pm EST

Attend this webinar at the partner discounted price!


Picture of woman entrepreneur

How are entrepreneurs leveraging feminine capital to build brands, grow markets and drive profit? Gain an understanding about where your social assets reside by ‘Mapping YOUR Social Capital.’ This interactive 45-minute webinar then showcases 5 more Feminine Capital Learning Resources, evidence-based tools to identify your entrepreneurial leadership style, assess your skills and competencies, and help design an enterprise structure that is right for you. You’ll leave this webinar with new insights about how ‘being female’ can impact enterprise performance.

Attend this webinar at the partner discounted price!

About the Book

Feminine Capital: Unlocking the Power of Women Entrepreneurs

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in.

Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes.

Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making.

They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business.

In doing so, women are changing our social and economic landscape.

Learn how to construct an innovative business model, refine your start-up plans or rethink your growth strategy with practical learning aids, diagnostic tools and checklists. Gain inspiration from case studies of real-life women entrepreneurs.

Please note:, and are in no way affiliated with the #FEMCapital campaign.

Praise for the Book

Coauthors Orser and Elliott utilize four decades of research to examine the key ingredients that are necessary for women business owners to successfully compete in the marketplace. They also look at the hurdles women have to overcome to change people's perceptions and obtain the resources they need. Highly recommended.

P.G. Kishel
CHOICE. The Magazine of Professional Coaches

I highly recommend Feminine Capital, a comprehensive discussion of the state of women-led businesses today. With its engaging and interactive approach, the book will appeal to young women seeking start-up guidance, academics, and professionals guiding business growth. Its focus on business innovation, exporting, and access to capital will unlock the exploding power of today's women entrepreneurs.

Marsha Firestone
Founder & President, Women Presidents' Organization

Feminine Capital covers an incredible amount of territory. It not only tells women entrepreneurs what they should consider in building and strengthening their businesses, but why.

Patricia G. Greene
Academic Director, Goldman Sachs 10,000 Small Businesses

There is a growing recognition of the powerful role that women entrepreneurs play in contributing to inclusive prosperity. Feminine Capital is a must-read for those who want to understand the new economic landscape. It not only challenges the stereotypes about women-owned businesses, but also offers pragmatic advice on the range of issues confronting entrepreneurs. An indispensable book.

Melanne Verveer
Former US Ambassador for Global Women's Issues

The authors do a masterful job synthesizing feminist and entrepreneurship theories to show how gender in venture creation plays out. Using deep case studies, they show how feminine capital can become a conscious and deliberate resource. Well researched and appropriate for policy makers, educators and practitioners alike.

Candida G. Brush
Babson College and Co-Author of Clearing the Hurdles

About the Authors: Experts in Women's Entrepreneurship

Dr. Barbara Orser and Dr. Catherine Elliott

Dr. Barbara Orser is the Deloitte Professor at University of Ottawa Telfer School of Management. A researcher of enterprise growth for over 25 years, she is an active adviser to government and industry associations. She was also the founding chair of the Canadian Task Force on Women’s Enterprise Growth (2011). The quality of her research has been recognized through a number of national and international awards, including the Women’s Executive Network ‘100 Most Power Women in Canada’ (Champion Category) and International Alliance of Women ‘World of Difference 100 Awards’.

Catherine Elliott is an Assistant Professor in the University of Ottawa Telfer School of Management, where she teaches Organizational Behaviour and HR at the undergraduate, graduate and executive levels. Prior to academe, she worked at Accenture as a Manager in Change Management Consulting and HR. Her research provides insights about women’s entrepreneurship, including social networks, entrepreneurial identity, and learning and mentoring for enterprise growth.

#FEMCapital Partners

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National Partner


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Publishing Partner

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Knowledge Exchange Partners


LiisBeth is an independent ‘zine examining entrepreneurship, start-up culture and the innovation eco-system through a progressive, feminist lens. LiisBeth is published by Eve-Volution Inc, which provides incubator/accelerator programming support.

Women's Enterprise Centre Manitoba Logo

Women’s Enterprise Centre of Manitoba is a non‐profit organization helping women entrepreneurs establish and expand their businesses. Our services include business advising, lending, referrals, training, networking and mentoring. Special programming for growth-oriented entrepreneurs includes My Gold Mine, a tool to increase financial acumen, as well as capacity building for export development.

SheEO logo

SheEO’s Radical Generosity Initiative aims to change the way we finance, celebrate and support women entrepreneurs. 1000 women will open up their networks, leverage their buying power and share their wisdom and experience to support the success of the 10 ventures we collectively select.

WEConnect International Logo

WEConnect International helps women-owned businesses succeed in global value chains. WEConnect International identifies, registers, and certifies women’s business enterprises based outside of the U.S. that are at least 51% owned, managed and controlled by one or more women, and then connects them with multinational corporate buyers.


Startup Canada is the leading national social enterprise supporting and giving a voice to entrepreneurs through online programs, national awards, flagship events, and partnerships with private sector and government to foster a community for startup and small business success across the country. In 2016, Startup Canada partnered with Moxie Trades to connect and empower women entrepreneurs to find a mentor and be a mentor through its #FindOneBeOne campaign. For more information, visit

WEOC logo

WEOC is the national association of Women’s Enterprise Organizations of Canada. WEOC member organizations provide resources, programs and services directly to women business owners coast to coast.

Telfer School of Management Logo

The Telfer School of Management is a business school located at the University of Ottawa in Ottawa, Ontario, Canada. Its programs are designed to shape influential leaders, responsible managers and innovative researchers who have a positive impact on the lives of people, organizations and communities.

Womenable logo

Womenable is a research, program and policy development consultancy whose mission is to enable women’s entrepreneurship worldwide. In partnership with other stewards of women’s entrepreneurship – policy makers, multi-lateral organizations, corporate decision makers, entrepreneurial support organizations, and the women’s business community – Womenable focuses on strengthening the “womenabling” environment. Learn more at


Women’s Enterprise Centre is the leading business resource for BC women who own a business or are thinking of starting a business. Our team of professionals provides business loans up to $150K to start, grow or buy a business. We also offer workshops, business advisors, mentors, resources and a supportive community to help women start, grow and succeed in their business.

Women's Enterprise Scotland logo

Women’s Enterprise Scotland (WES) works to create an entrepreneurial environment where women-led businesses can flourish and grow, collaborating with the Scottish Government and partners to close the gender enterprise gap throughout Scotland. Learn more at


Canadian Women in Communications and Technology’s (WCT) mission is a national organization dedicated to the advancement of women through a coast to coast network of professional women, men and companies in communications and technology.

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