WEOC was proud to be the national partner of Feminine Capital Bestseller Day!
Celebrate the Collective Power of Women Entrepreneurs
Thanks to the amazing support from Canadians and the #FEMCapital partners we helped the book, Feminine Capital: Unlocking the Power of Women Entrepreneurs, achieve the following results on Amazon Canada:
- #1 Bestseller in Entrepreneurship
- #2 Bestseller in Careers
- #3 Bestseller in Education & Reference
- #4 Bestseller in Business & Investing
- #15 Bestseller overall
Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in.
Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes.
Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making.
They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business.
In doing so, women are changing our social and economic landscape.
Learn how to construct an innovative business model, refine your start-up plans or rethink your growth strategy with practical learning aids, diagnostic tools and checklists. Gain inspiration from case studies of real-life women entrepreneurs.
Please note: Amazon.ca, Amazon.com and Amazon.co.uk are in no way affiliated with the #FEMCapital campaign.
Knowledge Exchange Partners
BC Women Lead, Okanagan, BC
Professional Women’s Network, Vancouver, BC
Startup Nanaimo, Nanaimo, BC