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WEOC was proud to be the national partner of Feminine Capital Bestseller Day!

Feminine Capital book cover

Celebrate the Collective Power of Women Entrepreneurs

Thanks to the amazing support from Canadians and the #FEMCapital partners we helped the book, Feminine Capital: Unlocking the Power of Women Entrepreneurs, achieve the following results on Amazon Canada:

  • #1 Bestseller in Entrepreneurship
  • #2 Bestseller in Careers
  • #3 Bestseller in Education & Reference
  • #4 Bestseller in Business & Investing
  • #15 Bestseller overall

Learn more about the book

About the #FEMCapital Webinars

Women’s Enterprise Centre was pleased to host two webinars that brought together an international community of women entrepreneurs and support organizations for a lively exploration of #FEMCapital with book co-authors Dr. Barbara Orser and Dr. Catherine Elliott.

Webinar 1

For women's enterprise support organizations

Unlocking the Power of Women Entrepreneurs

Photo of women working together

Learn what women value most in female-focused business services. Test your assumptions about gender and enterprise growth. Build a toolkit of high-impact strategies to support women entrepreneurs.

This 45-minute webinar is designed to help small business leaders, practitioners and lenders more effectively meet the needs of all enterprising clients. You’ll leave this webinar with a new appreciation of emerging enterprise models and support strategies.

Contact for more information.


For women entrepreneurs

Recognizing YOUR
Feminine Capital

Picture of woman entrepreneur

How are entrepreneurs leveraging feminine capital to build brands, grow markets and drive profit? Gain an understanding about where your social assets reside by ‘Mapping YOUR Social Capital.’ This interactive 45-minute webinar then showcases 5 more Feminine Capital Learning Resources, evidence-based tools to identify your entrepreneurial leadership style, assess your skills and competencies, and help design an enterprise structure that is right for you. You’ll leave this webinar with new insights about how ‘being female’ can impact enterprise performance.

Contact for more information.

About the Book

Feminine Capital: Unlocking the Power of Women Entrepreneurs

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in.

Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes.

Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business. Barbara Orser and Catherine Elliott detail the pillars of feminine capital and offer new insight into the ways that gender can influence entrepreneurial decision-making.

They find that leveraging feminine capital can help women to create distinctive brands, build new markets, and drive profits—all while leveling the playing field in business.

In doing so, women are changing our social and economic landscape.

Learn how to construct an innovative business model, refine your start-up plans or rethink your growth strategy with practical learning aids, diagnostic tools and checklists. Gain inspiration from case studies of real-life women entrepreneurs.

Please note:, and are in no way affiliated with the #FEMCapital campaign.

#FEMCapital Partners

Host and Organizing Partner

Women's Enterprise Centre Logo

National Partner


Academic Partner

Telfer School of Management Logo

Publishing Partner

Stanford University Press logo

Knowledge Exchange Partners

Promotional Partners

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