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Moving Forward Through Export

These resources were shared during the Ready, Set, Get Back to Business symposium May 12-14, 2020

Panel 1: Moving Forward Through Export

Panel overview: Is exporting something you have been thinking about but just aren’t sure how to get started? Jennifer Cooke, Corporate Lead for Women in Trade at Export Development Canada, has three women entrepreneurs dish on their export experiences. Learn how they approached getting their products or services into the hands of international customers and what they continue to do to maintain that market.

Facilitated by: Jennifer Cooke, Corporate Lead, Women in Trade, Export Development Canada

Panelists: Caron Hawco, ABC, PMP, ICD.D, CITP, President and Lead Consultant – Caron Hawco Group Inc.; Jessica Baudin-Griffin Creator/CEO, Intellidance®; Amber Kivisto President, BioNorth Solutions

Key takeaways:

– Look for opportunities. If someone tells you about an export opportunity that fits with your business, take it.
– Learn your new market’s culture.
– Take currency differences into account. Will your business profit from the market you’re considering exporting to?
– Get help. Women’s enterprise centres, economic development agencies and government programs like CanExport can support you.
– Use technology to stay relevant in distant markets. Contact clients through video calls, upload content to YouTube and social media, and keep your website up to date.
– Bring a partner to trade shows for extra support.
– Think long-term. Will exporting to this market benefit your business in the future?

Quotes from the session:
“It’s about looking at trends and things that are required.” — Jennifer Cooke
“You’re only as good as your last project.” — Caron Hawco

Related article: Women investing in women: A diverse ecosystem for trade

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