Coauthors Orser and Elliott utilize four decades of research to examine the key ingredients that are necessary for women business owners to successfully compete in the marketplace. They also look at the hurdles women have to overcome to change people’s perceptions and obtain the resources they need. Highly recommended.
I highly recommend Feminine Capital, a comprehensive discussion of the state of women-led businesses today. With its engaging and interactive approach, the book will appeal to young women seeking start-up guidance, academics, and professionals guiding business growth. Its focus on business innovation, exporting, and access to capital will unlock the exploding power of today’s women entrepreneurs.
Feminine Capital covers an incredible amount of territory. It not only tells women entrepreneurs what they should consider in building and strengthening their businesses, but why.
There is a growing recognition of the powerful role that women entrepreneurs play in contributing to inclusive prosperity. Feminine Capital is a must-read for those who want to understand the new economic landscape. It not only challenges the stereotypes about women-owned businesses, but also offers pragmatic advice on the range of issues confronting entrepreneurs. An indispensable book.
The authors do a masterful job synthesizing feminist and entrepreneurship theories to show how gender in venture creation plays out. Using deep case studies, they show how feminine capital can become a conscious and deliberate resource. Well researched and appropriate for policy makers, educators and practitioners alike.