WEOC Staff

She has built and led multiple national and international organizations, championed women’s leadership and Indigenous economic development, and represented Canada on state visits and global summits. Recognized with the Meritorious Service Medal, the APEC Women Icon Award, and the Queen’s Award for Enterprise Promotion, Victoria is a trusted institution builder and advocate for inclusive economic growth.

He has worked with corporate clients like Microsoft, Henkel, ArcelorMittal, L’Oréal, Vale and Embraer to improve employee efficiency, and develop cross-cultural training and change management programs. Before joining WEOC’s team in 2020, Bruno lived in Brazil, Italy and Germany. He holds an MBA from Polytechnic University of Milan and a bachelor’s in communication and marketing from UMESP. Passionate about gender equality, he currently volunteers supporting women impacted by domestic abuse.

She has successfully delivered on multi-industry transactions leveraging on her Leadership & People Management skills. Obashola is also a Gender Lens expert which involves educating and supporting female entrepreneurs on financial products. She is also an ardent public speaker.Prior to arriving Canada, Obashola worked as an Investment Manager with GroFin Nigeria – a  specialist impact-driven financial institution that helps entrepreneurs succeed by providing them expert advice, continuous guidance, and financing to grow their businesses. She holds a Master of Business Administration (MBA) degree from the prestigious Business School of Netherlands, a Masters in Public and International Affairs from the University of Lagos and bachelors degree from the University Of Ibadan, Nigeria. She is also an accredited Small Business Consultant (ASMEC). Obashola was also a volunteer mentor in the Women In Africa (WIA) 2022 mentorship program.

Always excited to explore new areas of development, her bright attitude has been an asset in leading key projects that crossed North America, including bringing journalism education to students and creating curriculum pieces for teachers.She brings her creativity to a variety of interests, hobbies, and general nerdery. When she’s not in the office she’s either finding new places to eat or pestering her cat as best she can. She’s nearly always planning her next adventure.

An MBA graduate of the University of Sherbrooke in Canada, and a bachelor in marketing from University of Quebec in Montreal, Isabel has worked in many fields such as telecommunications, non-for profit and the federal government. She wears many hats: strategic consultant, freelancer and  employee in a women’s organization.Before joining WEOC, Isabel worked in as a business developer and coach for various organization in Ontario. Always passionate about the success of businesses, especially women owned businesses in Canada.

Previous executive roles include Chief Executive Officer of the Manitoba Women’s Enterprise Centre (WeMB), Chief Financial Officer at The Winnipeg Chamber of Commerce, and Chief Operating Officer at Canadian Lutheran World Relief, an international humanitarian and refugee resettlement organization.
Max brings hands-on entrepreneurial experience to her leadership journey. As a Founding Partner in a locksmith company, she gained firsthand insight into the challenges and opportunities of building a business from the ground up, further informing her understanding of the entrepreneurial landscape she now helps support at WEOC.
She has extensive board experience serving on many boards and finance/audit/risk committees, and volunteers as a CPA Manitoba Student Mentor.

A strong communicator and collaborative team member, Natalie can build consensus with a keen attention to detail, sound analysis, and clear recommendations. Natalie is an advocate for gender equality, and is enthusiastic about supporting women-owned businesses. She is a graduate of the Bachelor of Business Administration program at Wilfrid Laurier University.

Prior to working with WEOC, Heather spent 18 years with a MB Credit Union, working mostly with small businesses and non-profit organizations which has given her a strong foundation in business financing and an understanding of the unique challenges faced by women in entrepreneurship.

She is a graduate of the Toronto Metropolitan University (formerly Ryerson School of Journalism) and the University of Manitoba. A longtime community volunteer, she serves as a board member with Winnipeg’s Contemporary Dancers and in various volunteer capacities with MS Canada.

Before joining WEOC, Laura worked for Banco de Bogota, one of Colombia’s leading financial institutions, Laura excelled in roles within Corporate and Commercial Banking, demonstrating a strong dedication to client satisfaction and a meticulous attention to detail.

Laura is a native Spanish speaker with a bachelor’s degree in finance and international Relations. She is committed to ongoing professional development and is passionate about contributing to the success of women-owned businesses.