Resource Knowledgebase
Sharing innovative and engaging ideas from throughout the entrepreneurial ecosystem. Find stories, tools, research, videos, podcasts and other content curated for those whose work supports women entrepreneurs in Canada.
Funding & Finance
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The Pros and Perils of Bootstrap Financing
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What the WEOC loans team looks for in a business plan
Member Resource 
6 Tips for Personal Financial Success Tip Sheet
Podcast
Alison Kirkland on the $hmoney Podcast
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Beyond Bootstrap or Borrow: How to reduce sludge, bias, and bottlenecks in the funding process
Member Resource
Cash Flow: Tips and Tools for Entrepreneurs Tip Sheet
Member Resource
Credit Tips for Small Business Tip Sheet
Link
Entrepreneur’s Toolkit / BDC
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Financial advice for Canadian women entrepreneurs / EDC
Member Resource
Finding the Best Payment Solutions for Your Business Guide
Member Resource
Investor Pitch Building Foundations – Top Pitch Blunders and How to Address Them Workbook
Member Resource
Webinar
Investor Pitch Building Foundations – Women in Pitching Webinar
Member Resource
Investor Pitch Building Foundations – Women in Pitching Webinar Slides
Member Resource
Investor Pitch Foundations Webinar Slides
Member Resource
Pricing Strategy for Business Advisors Handout
Member Resource
Webinar
Pricing Strategy for Business Advisors Webinar
Member Resource
Selling Online Handout / Archana Singhania
Member Resource
Small Business Financial Management Handout
Podcast
The Finance Cafe Podcast
Podcast
The Finance Cafe Podcast
Podcast
The Finance Cafe Podcast – Unpacking Perceptions of Debt, with Guest Alison Kirkland (WEOC)
Podcast
The Finance Cafe with Guest Heather Sadowy (WEOC)
Member Resource
Webinar
Unlocking Great Value Proposition Session #1 / MJ Lévesque
Member Resource
Webinar
Unlocking Great Value Proposition Session #2 / MJ Lévesque
Member Resource
Webinar
Unlocking Great Value Proposition Session #3 / MJ Lévesque
Member Resource
Webinar
Unlocking Great Value Proposition Session #4 / MJ Lévesque
Webinar
WEOC Café: Is “woman” an inclusive term?
Webinar
WEOC Presents: Investor Pitch Foundations with Paul Brassard
Webinar
WEOC Presents: Value Propositions During Times of Change with MJ Levesque
Podcast
Why You Need a Business Continuity Plan: Successful Bookeeper Podcast
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Women entrepreneurs face financing challenges
ExportHUB
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ExportHUB Links
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These bananas can help you transition your business into fair trade
Member Resource
5 Questions to Consider Before Taking a Business Global FAQs
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Are trade missions worth the investment for women entrepreneurs? Trade missions explained
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Beyond your backyard: Growing your business through social media
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Black entrepreneurs and intellectual property
CASE STUDY Export 101 North: Exporting to US, UK and Germany
Cross-Border Perspectives Resources: BIPOC Perspectives
Cross-Border Perspectives Resources: LGBTQ+ Perspectives
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Crossing borders: What you need to know about service export
Webinar
Developing an IP Strategy – Presented by WEOC & CIPO
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Diverse supplier programs want to certify entrepreneurs like you
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EXPORT BLOG: Women, export & the beverage industry
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Export Through a Gender Lens Toolkit
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Funding for Business Women, Government of Canada
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How (and why) to export services: Insights from two women entrepreneurs who’ve done it
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How Indigenous women entrepreneurs are finding success through virtual sales
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How to make your business change the world
Webinar
IP and Traditional Knowledge – WEOC & CIPO
Webinar
IP for Women Entrepreneurs – WEOC & CIPO
Member Resource
Market Research and Launch Strategy Workbook
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Startup Global from Startup Canada
Member Resource
Webinar
Supporting Women Entrepreneurs Preparing for Export – Market and Research Launch Strategy
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Topics in IP for women entrepreneurs and advisors PLAYLIST
Podcast
WEOC Café To-Go – 2024 Export Series, Guest Deborah Youden
Podcast
WEOC Cafe To-Go 20204 Export Series – IP Insights
Webinar
WEOC Café: Is “woman” an inclusive term?
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WEOC Export Minute: Canada’s Free Trade Agreement (Video)
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WEOC Export Minute: Certificate of Origin (Video)
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WEOC Export Minute: Social Procurement (Video)
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WEOC Export Minute: Supplier Diversity (Video)
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WEOC Export Minute: Trade Missions (Video)
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WEOC Export Minute: Trademarks (Video)
Webinar
WEOC Presents: Cross-Border Perspectives, LGBTQ+ Perspectives on Supplier Diversity
Webinar
WEOC Presents: Cross-Border Perspectives: BIPOC Perspectives on Supplier Diversity
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WEOC Presents: Cross-Border Perspectives: Women entrepreneurs with a disability
WEOC Presents: Cross-Border Perspectives: Women with a Disability
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What your clients need to know about IP before exporting
Webinar
Why IP Matters – WEOC & CIPO
Marketing & Branding
Webinar
Easy Hacks for Better Social Media, SEO & Email Marketing 2023 / WESK
Podcast
WEOC Cafe To-Go Podcast with guest Kelly Thibodeau
Member Resource
7 Steps for Creating a Follow-up Strategy / RevolutionHER
Member Resource
7 Steps for Launching a New Product / RevolutionHER
Member Resource
Bonnes pratiques LinkedIn pour entrepreneurs
Podcast
Brands & Storytelling: In Good Company Podcast
Member Resource
Combien coûte l’externalisation des médias sociaux?
Member Resource
Comment allonger votre liste de diffusion sans effort
Member Resource
Comment bâtir un réseau performant avec LinkedIn
Member Resource
Comment devenir leader d’opinion – Tara Clark
Member Resource
Comment faire une analyse de la concurrence – Tara Clark
Member Resource
Comment obtenir des témoignages et des commentaire
Member Resource
Conversations that Convert – Advisor Guide
Member Resource
Conversations that Convert – Client Worksheet
Member Resource
Copy that Converts Worksheet – Elaine Turcotte
Member Resource
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Adding or Updating Your Client’s Info Page Video
Member Resource
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Create a Facebook Page
Member Resource
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Facebook Page Settings
Member Resource
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Optimize Your Client’s Facebook Page
Webinar
Developing an IP Strategy – Presented by WEOC & CIPO
Member Resource
Explained, Earned, Owned and Paid Media / Tara Clark
Member Resource
Facebook for Business FAQs
Member Resource
Facebook Page Setup Checklist
Webinar
Get More Clients with Your Digital Marketing Strategy, WESK
Member Resource
Guide de marketing à l’intention des entrepreneurs et des conseillers
Member Resource
Guide to Influencer Marketing
Member Resource
How to Become a Thought Leader
Member Resource
How to Build a Powerful Network Using LinkedIn
Member Resource
How to Conduct a Competitor Analysis
Member Resource
How to Get Reviews and Testimonials
Member Resource
How to Grow Your Email List Organically
Member Resource
Introduction to Setting Your Compass Toolkit
Webinar
IP and Traditional Knowledge – WEOC & CIPO
Webinar
IP for Women Entrepreneurs – WEOC & CIPO
Member Resource
Leveraging the Compass Tool for Business Development Tip Sheet
Member Resource
Marketing Guide for Entrepreneurs and Advisors
Member Resource
Médias conquis, acquis et payants – Tara Clark
Member Resource
Module 1 – FAQs – The Most Effective Facebook Advertising Tools to Grow Your Business: Advisor Guide
Member Resource
Module 1 – The Most Effective Facebook Advertising Tools to Grow Your Business: Advisor Guide
Member Resource
Module 10 – Checklist – How to Nail a Media Interview
Member Resource
Module 10 – How to Nail a Media Interview Guide
Member Resource
Module 2 – Managing & Responding to Negative Social Media Comments Guide
Member Resource
Module 3 – How to Organically Grow Your Instagram Following Checklist
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Module 3 – How to Organically Grow Your Instagram Following Guide
Member Resource
Module 4 – How to Improve Your Ranking on Google Checklist
Member Resource
Module 4 – How to Improve Your Ranking on Google Guide
Member Resource
Module 5 – How to Create Professional Graphics Without a Designer Guide
Member Resource
Module 6 – How to Create an Issues Management Plan Guide
Member Resource
Module 6 – How to Create an Issues Management Plan Guide
Member Resource
Module 7 – Checklist – How to Host and Promote an Event or Launch Online
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Module 7 – How to Host and Promote an Event or Launch Online Guide
Member Resource
Module 8 – Checklist – How to Build a PR Strategy
Member Resource
Module 8 – How to Build a PR Strategy Guide
Member Resource
Module 9 – Checklist – How to Communicate with the Media
Member Resource
Module 9 – How to Communicate with the Media Guide
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Brand Voice and Tone
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Branding
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Defining a Target Audience
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Module Intro
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Tapping into Online Conversations
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – The Marketing Funnel
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Channel Strategy
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Digital Marketing Terms and Definitions
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Recap
Member Resource
Online Marketing and Branding Foundations for Business Checklist
Member Resource
Online Marketing Foundations for Business
Member Resource
Outsourcing Social Media
Member Resource
Webinar
Setting Your Compass – Cate Friesen
Member Resource
Setting Your Compass Guide
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Setting Your Compass Worksheet
Member Resource
Social Media Marketing Tips
Member Resource
Webinar
Social Media Strategy – Amplifying Messages with Hashtags
Member Resource
Webinar
Social Media Strategy – Community Building and Management
Member Resource
Webinar
Social Media Strategy – Content Creation Tools and Strategies
Member Resource
Webinar
Social Media Strategy – Insourcing versus Outsourcing
Member Resource
Webinar
Social Media Strategy – Key Metrics to Track #1
Member Resource
Webinar
Social Media Strategy – Key Metrics to Track #2
Member Resource
Webinar
Social Media Strategy – Module Introduction
Member Resource
Webinar
Social Media Strategy – Paid Advertising
Member Resource
Webinar
Social Media Strategy – Recap and Takeaways
Member Resource
Webinar
Social Media Strategy – Social Media Automation
Member Resource
Webinar
Social Media Strategy – Social Media Platform Overviews and Content Guide
Member Resource
Social Media Strategy for Business Article
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Social Media Strategy for Business Checklist
Member Resource
Storytelling and Sales Business Advisor Guide
Member Resource
Storytelling and Sales Slides
Member Resource
Storytelling and Sales Worksheet
Member Resource
Tara Clark – LinkedIn Best Practices
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Topics in IP for women entrepreneurs and advisors PLAYLIST
Member Resource
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – Best Practices for Engaging Facebook Posts
Member Resource
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – Guiding Your Clients Through Content Creation
Member Resource
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – How the Facebook Algorithm Works
Member Resource
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – How to Create and Schedule Posts
Member Resource
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – Mobile Scheduling
Member Resource
Web Writing and Usability Foundations for Business
Member Resource
Webinar
Web Writing and Usability Foundations for Business – Content Usability Foundations
Member Resource
Webinar
Web Writing and Usability Foundations for Business – Core Website Pages and Navigation Design
Member Resource
Webinar
Web Writing and Usability Foundations for Business – Module Introduction
Member Resource
Webinar
Web Writing and Usability Foundations for Business – Recap and Review
Member Resource
Webinar
Web Writing and Usability Foundations for Business – Writing Web Copy that Converts
Member Resource
Web Writing and Usability Foundations for Business Checklist
Webinar
WEOC Café: Is “woman” an inclusive term?
Webinar
WEOC Presents: Value Propositions During Times of Change with MJ Levesque
Webinar
Why IP Matters – WEOC & CIPO
Operations
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How to Develop a Company Emergency Response Plan, Skills Training Group
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What the WEOC loans team looks for in a business plan
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Beyond Bootstrap or Borrow: How to reduce sludge, bias, and bottlenecks in the funding process
Link
Entrepreneur’s Toolkit / BDC
Podcast
Every woman’s business toolkit, guest Alison Kirkland: THRIVE Podcast
Podcast
She Talks Business Podcast
Podcast
Side Hustle Pro Podcast
Podcast
The Go-To Podcast
Webinar
WEOC Café: Is “woman” an inclusive term?
Skills & Tools
Podcast
The Confidence & Communication Podcast with Jessica Dumas
Podcast
WEOC Café To-Go, Guest Cate Friesen
Member Resource
10 Ways to Reach Everyone With Your Learning and Coaching Activities – Marisa Gelfusa
Member Resource
Webinar
Advanced Zoom Meeting Options Video
Member Resource
Avoiding Unconscious Bias in Recruitment Checklist
Podcast
Being Illogical, guest Emmanuel Acho: Unlocking Us with Brené Brown
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Book List: 12 Books by and for women entrepreneurs / Inc.com
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Book List: Advice That Sticks, by Dr. Moira Somers
Member Resource
Boosting Your Business Through Renovations Guide- RevolutionHER
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Business Term Glossary / BDC
Member Resource
Webinar
Conflict Resolution for Business Advisors with TLC Section #1 – Penny Tremblay
Member Resource
Webinar
Conflict Resolution for Business Advisors with TLC Section #2 – Penny Tremblay
Member Resource
Webinar
Conflict Resolution for Business Advisors with TLC Section #3 – Penny Tremblay
Member Resource
Webinar
Conflict Resolution for Business Advisors with TLC Section #4 – Penny Tremblay
Member Resource
Webinar
Conflict Resolution for Business Advisors with TLC Section #5 – Penny Tremblay
Member Resource
Webinar
Conflict Resolution for Business Advisors with TLC Section #6 – Penny Tremblay
Member Resource
Webinar
Conflict Resolution for Business Advisors with TLC Section #7 – Penny Tremblay
Member Resource
Webinar
Conflict Resolution for Business Advisors with TLC Section #8 – Penny Tremblay
Member Resource
Conflict Resolution Slides – Penny Tremblay
Member Resource
Difficult Conversations Checklist – Penny Tremblay
Member Resource
Employee Onboarding Checklist
Member Resource
Employee Value Proposition Worksheet / Lisa Isaac
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 1 – Defining Facilitation
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 1 – The 40-40-20 Formula
Member Resource
Webinar
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 1 – When Online Gatherings Work Video
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Assignment 1: Articulate Your Fiery Purpose
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Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Assignment: Design Your Opening
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Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Carry On: Takeaways
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Connecting with the Fiery Purpose
Member Resource
Webinar
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Connecting with the Fiery Purpose Video
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Deeper Dive: More Resources
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Design a Purpose-led Gathering
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Pause and Reflect
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Resource: Gathering with Purpose
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Resource: Housekeeping Busters
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Resource: The Opening Lines
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Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Resource: The Purpose-led Check-in
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Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Something You Value
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Where Do Your Feet Touch the Ground?
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Assignment: From Low to High Stake Strategy
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Assignment: Write Your Pre-Gathering Invitations
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Carry On: Takeaways
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Carry On!
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Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – From Low to High Stake Strategy
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Intentional Invitations: An Introduction
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Resource: Pre-Gathering Email Templates
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Resource: Step-by-Step Guide to Rotation
Member Resource
Webinar
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Systematic Rotation Part 1
Member Resource
Webinar
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Systematic Rotation Part 2
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – The Pre-Game Strategy
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Why Systemic Rotation Works
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Assignment: Write Your Learning Outcomes
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Carry On!
Member Resource
Webinar
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Cycle of Engagement
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Flexible Framework: An Introduction
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Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Learning Outcomes Explained
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Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Raise the Odds that the Learning Sticks
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Additional Resource: 5 Ways to Reboot and Reset
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Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Checklist: Setting Up for Showing Up
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Five Ways to Reboot and Reset
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Iris Yudai Practicing Presence
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Lee Spence Practicing Presence
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Reflection: How Do You Practice Presence?
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Resource: Facilitators Share their Focused Presence Practices
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Why Your Focused Presence Matters
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 6 – Carry On!
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 6 – Plan a Closing with Impact
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Engage! Online Essential Facilitation Skills with Cate Friesen: Module 6 – Resource: Five Tips for a Memorable Close
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 6 – Resource: Three Flexible Closers
Member Resource
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 6 – What’s the Big Deal About Ending?
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Entrepreneur’s Toolkit / BDC
Member Resource
Entrepreneurial Mindset Guide – Elaine Turcotte
Member Resource
Entrepreneurial Mindset Slides – Elaine Turcotte
Member Resource
Entrepreneurial Mindset Worksheet – Elaine Turcotte
Member Resource
Group Coaching for Women Entrepreneurs Using A Solution-Focused Approach Workbook – Marisa Gelfusa
Member Resource
Handling Objections Guide – Elaine Turcotte
Member Resource
Handling Objections Slides – Elaine Turcotte
Member Resource
Handling Objections Worksheet – Elaine Turcotte
Member Resource
Webinar
Hiring with Confidence Video / Lisa Isaac
Podcast
How to Be a Powerful Public Speaker: Bossed Up Podcast
Member Resource
Legal Tips for Running a Business
Podcast
On Rest, Breaks and Sabbaticals: Behind the Brilliance Podcast
Member Resource
Planning Your Next Hire Worksheet / Lisa Isaac
Member Resource
Webinar
Recording Zoom Meetings Video
Member Resource
Safety Checklist for Staff Events
Member Resource
Sustainable Business Tip Sheet
Member Resource
The Essential Before, During, and After Great Training Checklist / Marisa Gelfusa
Podcast
Time Management: Thrive Talks Podcast
Member Resource
Webinar
Top Sales and Networking Habits – Session #1 Video
Member Resource
Webinar
Top Sales and Networking Habits – Session #2 Video
Member Resource
Webinar
Top Sales and Networking Habits – Session #3 Video
Member Resource
Webinar
Top Sales and Networking Habits – Session #4 Video
Member Resource
Webinar
Top Sales and Networking Habits – Session #5 Video
Member Resource
Webinar
Top Sales and Networking Habits – Session #6 Video
Member Resource
Webinar
Video – Having Difficult Conversations / Lisa Isaac
Webinar
WEOC Café: Is “woman” an inclusive term?
Webinar
WEOC Presents: Investor Pitch Foundations with Paul Brassard
Podcast
Women at Work Podcast
Member Resource
Webinar
Working with Family Video / Lisa Isaac
Member Resource
Webinar
Zoom for Effective Virtual Meetings Video
Collaboration
Member Resource
5 Steps to Craft Your Compelling Ask Worksheet – Devon Smiley
Link
Beyond Bootstrap or Borrow: How to reduce sludge, bias, and bottlenecks in the funding process
Member Resource
Webinar
Connecting to Rural Women with Penny Tremblay #1
Member Resource
Connecting with Rural Women Entrepreneurs Handout
Member Resource
Webinar
Connecting with Rural Women with Penny Tremblay #2
Podcast
Data is Critical, guest Alison Kirkland: Clearing a New Path Podcast
Member Resource
Effective Collaboration with Subject Matter Experts Handout / Marisa Gelfusa
Link
Lessons in Leadership with Alison Kirkland, Prairie Manufacturer Magazine
Link
Startup Women, from Startup Canada
Member Resource
Webinar
Video Interview with Elaine Froese
Webinar
WEOC Café: Is “woman” an inclusive term?
Link
WEOC Presents: Cross-Border Perspectives: Women entrepreneurs with a disability
Member Resource
Webinar