Resource Knowledgebase
Sharing innovative and engaging ideas from throughout the entrepreneurial ecosystem. Find stories, tools, research, videos, podcasts and other content curated for those whose work supports women entrepreneurs in Canada.
Funding & Finance
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How Good Debt Can Fuel Your Business Growth
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What the WEOC loans team looks for in a business plan
6 Tips for Personal Financial Success Tip Sheet
Podcast
Alison Kirkland on the $hmoney Podcast
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Beyond Bootstrap or Borrow: How to reduce sludge, bias, and bottlenecks in the funding process
Cash Flow: Tips and Tools for Entrepreneurs Tip Sheet
Credit Tips for Small Business Tip Sheet
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Entrepreneur’s Toolkit / BDC
Webinar
Exchange, Expand, Explore…EXPORT! Financing international expansion and risk mitigation strategies, Sponsored by EDC
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Financial advice for Canadian women entrepreneurs / EDC
Finding the Best Payment Solutions for Your Business Guide
Webinar
Help Your Clients Overcome Underearning, with Dr. Moira Somers
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How to Get a Business Loan / BDC
Webinar
Investing in Women: The Stacy’s Rise Project Panel
Investor Pitch Building Foundations – Top Pitch Blunders and How to Address Them Workbook
Webinar
Investor Pitch Building Foundations – Women in Pitching Webinar
Investor Pitch Building Foundations – Women in Pitching Webinar Slides
Investor Pitch Foundations Webinar Slides
Pricing Strategy for Business Advisors Handout
Webinar
Pricing Strategy for Business Advisors Webinar
Selling Online Handout / Archana Singhania
Small Business Financial Management Handout
Podcast
The Finance Cafe Podcast
Podcast
The Finance Cafe Podcast
Podcast
The Finance Cafe Podcast – Unpacking Perceptions of Debt, with Guest Alison Kirkland (WEOC)
Podcast
The Finance Cafe with Guest Heather Sadowy (WEOC)
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The Pros and Perils of Bootstrap Financing
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The Psychological Barriers Women Entrepreneurs Face Around Debt
Webinar
The Trauma of Money, Presenter Chantal Chapman
Webinar
Unlocking Great Value Proposition Session #1 / MJ Lévesque
Webinar
Unlocking Great Value Proposition Session #2 / MJ Lévesque
Webinar
Unlocking Great Value Proposition Session #3 / MJ Lévesque
Webinar
Unlocking Great Value Proposition Session #4 / MJ Lévesque
Webinar
Unpacking Perceptions of Debt, with The Finance Cafe
Webinar
WEOC Café: Is “woman” an inclusive term?
Webinar
WEOC Presents: Investor Pitch Foundations with Paul Brassard
Webinar
WEOC Presents: Value Propositions During Times of Change with MJ Levesque
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What accessing capital looks like for Indigenous entrepreneurs – and how we can do better / The Globe & Mail
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Why it’s time to move beyond bootstrapping
Podcast
Why You Need a Business Continuity Plan: Successful Bookeeper Podcast
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Women entrepreneurs face financing challenges
ExportHUB
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ExportHUB Links
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These bananas can help you transition your business into fair trade
5 Questions to Consider Before Taking a Business Global FAQs
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Are trade missions worth the investment for women entrepreneurs? Trade missions explained
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Beyond your backyard: Growing your business through social media
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Black entrepreneurs and intellectual property
CASE STUDY Export 101 North: Exporting to US, UK and Germany
Cross-Border Perspectives Resources: BIPOC Perspectives
Cross-Border Perspectives Resources: LGBTQ+ Perspectives
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Crossing borders: What you need to know about service export
Webinar
Developing an IP Strategy – Presented by WEOC & CIPO
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Diverse supplier programs want to certify entrepreneurs like you
Webinar
Exchange, Expand, Explore…EXPORT! Financing international expansion and risk mitigation strategies, Sponsored by EDC
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EXPORT BLOG: Women, export & the beverage industry
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Export Through a Gender Lens Toolkit
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Funding for Business Women, Government of Canada
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How (and why) to export services: Insights from two women entrepreneurs who’ve done it
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How Indigenous women entrepreneurs are finding success through virtual sales
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How to make your business change the world
Webinar
IP and Traditional Knowledge – WEOC & CIPO
Webinar
IP for Women Entrepreneurs – WEOC & CIPO
Market Research and Launch Strategy Workbook
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Startup Global from Startup Canada
Webinar
Supporting Women Entrepreneurs Preparing for Export – Market and Research Launch Strategy
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Topics in IP for women entrepreneurs and advisors PLAYLIST
Podcast
WEOC Café To-Go – 2024 Export Series, Guest Deborah Youden
Podcast
WEOC Cafe To-Go 20204 Export Series – IP Insights
Webinar
WEOC Café: Is “woman” an inclusive term?
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WEOC Export Minute: Canada’s Free Trade Agreement (Video)
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WEOC Export Minute: Certificate of Origin (Video)
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WEOC Export Minute: Social Procurement (Video)
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WEOC Export Minute: Supplier Diversity (Video)
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WEOC Export Minute: Trade Missions (Video)
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WEOC Export Minute: Trademarks (Video)
Webinar
WEOC Presents: Cross-Border Perspectives, LGBTQ+ Perspectives on Supplier Diversity
Webinar
WEOC Presents: Cross-Border Perspectives: BIPOC Perspectives on Supplier Diversity
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WEOC Presents: Cross-Border Perspectives: Women entrepreneurs with a disability
WEOC Presents: Cross-Border Perspectives: Women with a Disability
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What your clients need to know about IP before exporting
Webinar
Why IP Matters – WEOC & CIPO
Marketing & Branding
Webinar
Easy Hacks for Better Social Media, SEO & Email Marketing 2023 / WESK
Podcast
WEOC Cafe To-Go Podcast with guest Kelly Thibodeau
7 Steps for Creating a Follow-up Strategy / RevolutionHER
7 Steps for Launching a New Product / RevolutionHER
Bonnes pratiques LinkedIn pour entrepreneurs
Podcast
Brands & Storytelling: In Good Company Podcast
Combien coûte l’externalisation des médias sociaux?
Comment allonger votre liste de diffusion sans effort
Comment bâtir un réseau performant avec LinkedIn
Comment devenir leader d’opinion – Tara Clark
Comment faire une analyse de la concurrence – Tara Clark
Comment obtenir des témoignages et des commentaire
Conversations that Convert – Advisor Guide
Conversations that Convert – Client Worksheet
Copy that Converts Worksheet – Elaine Turcotte
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Adding or Updating Your Client’s Info Page Video
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Create a Facebook Page
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Facebook Page Settings
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Optimize Your Client’s Facebook Page
Webinar
Developing an IP Strategy – Presented by WEOC & CIPO
Explained, Earned, Owned and Paid Media / Tara Clark
Facebook for Business FAQs
Facebook Page Setup Checklist
Webinar
Get More Clients with Your Digital Marketing Strategy, WESK
Guide de marketing à l’intention des entrepreneurs et des conseillers
Guide to Influencer Marketing
How to Become a Thought Leader
How to Build a Powerful Network Using LinkedIn
How to Conduct a Competitor Analysis
How to Get Reviews and Testimonials
How to Grow Your Email List Organically
Introduction to Setting Your Compass Toolkit
Webinar
IP and Traditional Knowledge – WEOC & CIPO
Webinar
IP for Women Entrepreneurs – WEOC & CIPO
Leveraging the Compass Tool for Business Development Tip Sheet
Marketing Guide for Entrepreneurs and Advisors
Médias conquis, acquis et payants – Tara Clark
Module 1 – FAQs – The Most Effective Facebook Advertising Tools to Grow Your Business: Advisor Guide
Module 1 – The Most Effective Facebook Advertising Tools to Grow Your Business: Advisor Guide
Module 10 – Checklist – How to Nail a Media Interview
Module 10 – How to Nail a Media Interview Guide
Module 2 – Managing & Responding to Negative Social Media Comments Guide
Module 3 – How to Organically Grow Your Instagram Following Checklist
Module 3 – How to Organically Grow Your Instagram Following Guide
Module 4 – How to Improve Your Ranking on Google Checklist
Module 4 – How to Improve Your Ranking on Google Guide
Module 5 – How to Create Professional Graphics Without a Designer Guide
Module 6 – How to Create an Issues Management Plan Guide
Module 6 – How to Create an Issues Management Plan Guide
Module 7 – Checklist – How to Host and Promote an Event or Launch Online
Module 7 – How to Host and Promote an Event or Launch Online Guide
Module 8 – Checklist – How to Build a PR Strategy
Module 8 – How to Build a PR Strategy Guide
Module 9 – Checklist – How to Communicate with the Media
Module 9 – How to Communicate with the Media Guide
Webinar
Online Marketing and Branding Foundations for Business – Brand Voice and Tone
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Online Marketing and Branding Foundations for Business – Branding
Webinar
Online Marketing and Branding Foundations for Business – Defining a Target Audience
Webinar
Online Marketing and Branding Foundations for Business – Module Intro
Webinar
Online Marketing and Branding Foundations for Business – Tapping into Online Conversations
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Online Marketing and Branding Foundations for Business – The Marketing Funnel
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Online Marketing and Branding Foundations for Business – Channel Strategy
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Online Marketing and Branding Foundations for Business – Digital Marketing Terms and Definitions
Webinar
Online Marketing and Branding Foundations for Business – Recap
Online Marketing and Branding Foundations for Business Checklist
Online Marketing Foundations for Business
Outsourcing Social Media
Webinar
Setting Your Compass – Cate Friesen
Setting Your Compass Guide
Setting Your Compass Worksheet
Social Media Marketing Tips
Webinar
Social Media Strategy – Amplifying Messages with Hashtags
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Social Media Strategy – Community Building and Management
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Social Media Strategy – Content Creation Tools and Strategies
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Social Media Strategy – Insourcing versus Outsourcing
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Social Media Strategy – Key Metrics to Track #1
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Social Media Strategy – Key Metrics to Track #2
Webinar
Social Media Strategy – Module Introduction
Webinar
Social Media Strategy – Paid Advertising
Webinar
Social Media Strategy – Recap and Takeaways
Webinar
Social Media Strategy – Social Media Automation
Webinar
Social Media Strategy – Social Media Platform Overviews and Content Guide
Social Media Strategy for Business Article
Social Media Strategy for Business Checklist
Storytelling and Sales Business Advisor Guide
Storytelling and Sales Slides
Storytelling and Sales Worksheet
Tara Clark – LinkedIn Best Practices
Webinar
The Entrepreneurial Benefits of Self-Publishing
Webinar
The Entrepreneurial Benefits of Self-Publishing
The Entrepreneurial Benefits of Self-Publishing: Top Three Takeaways
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Topics in IP for women entrepreneurs and advisors PLAYLIST
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – Best Practices for Engaging Facebook Posts
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – Guiding Your Clients Through Content Creation
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – How the Facebook Algorithm Works
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – How to Create and Schedule Posts
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – Mobile Scheduling
Web Writing and Usability Foundations for Business
Webinar
Web Writing and Usability Foundations for Business – Content Usability Foundations
Webinar
Web Writing and Usability Foundations for Business – Core Website Pages and Navigation Design
Webinar
Web Writing and Usability Foundations for Business – Module Introduction
Webinar
Web Writing and Usability Foundations for Business – Recap and Review
Webinar
Web Writing and Usability Foundations for Business – Writing Web Copy that Converts
Web Writing and Usability Foundations for Business Checklist
Webinar
WEOC Café: Is “woman” an inclusive term?
Webinar
WEOC Presents: Value Propositions During Times of Change with MJ Levesque
Webinar
Why IP Matters – WEOC & CIPO
Operations
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How to Develop a Company Emergency Response Plan, Skills Training Group
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What the WEOC loans team looks for in a business plan
Link
Beyond Bootstrap or Borrow: How to reduce sludge, bias, and bottlenecks in the funding process
Webinar
Building Safe Spaces for Women Entrepreneurs, with Nikki Thibodeau
Link
Entrepreneur’s Toolkit / BDC
Podcast
Every woman’s business toolkit, guest Alison Kirkland: THRIVE Podcast
Podcast
She Talks Business Podcast
Podcast
Side Hustle Pro Podcast
Podcast
The Go-To Podcast
Webinar
WEOC Café: Is “woman” an inclusive term?
Skills & Tools
Podcast
The Confidence & Communication Podcast with Jessica Dumas
Podcast
WEOC Café To-Go, Guest Cate Friesen
10 Ways to Reach Everyone With Your Learning and Coaching Activities – Marisa Gelfusa
Webinar
Advanced Zoom Meeting Options Video
Avoiding Unconscious Bias in Recruitment Checklist
Podcast
Being Illogical, guest Emmanuel Acho: Unlocking Us with Brené Brown
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Book List: 12 Books by and for women entrepreneurs / Inc.com
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Book List: Advice That Sticks, by Dr. Moira Somers
Boosting Your Business Through Renovations Guide- RevolutionHER
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Business Term Glossary / BDC
Webinar
Conflict Resolution for Business Advisors with TLC Section #1 – Penny Tremblay
Webinar
Conflict Resolution for Business Advisors with TLC Section #2 – Penny Tremblay
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Conflict Resolution for Business Advisors with TLC Section #3 – Penny Tremblay
Webinar
Conflict Resolution for Business Advisors with TLC Section #4 – Penny Tremblay
Webinar
Conflict Resolution for Business Advisors with TLC Section #5 – Penny Tremblay
Webinar
Conflict Resolution for Business Advisors with TLC Section #6 – Penny Tremblay
Webinar
Conflict Resolution for Business Advisors with TLC Section #7 – Penny Tremblay
Webinar
Conflict Resolution for Business Advisors with TLC Section #8 – Penny Tremblay
Conflict Resolution Slides – Penny Tremblay
Difficult Conversations Checklist – Penny Tremblay
Employee Onboarding Checklist
Employee Value Proposition Worksheet / Lisa Isaac
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 1 – Defining Facilitation
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 1 – The 40-40-20 Formula
Webinar
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 1 – When Online Gatherings Work Video
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Assignment 1: Articulate Your Fiery Purpose
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Assignment: Design Your Opening
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Carry On: Takeaways
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Connecting with the Fiery Purpose
Webinar
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Connecting with the Fiery Purpose Video
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Deeper Dive: More Resources
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Design a Purpose-led Gathering
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Pause and Reflect
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Resource: Gathering with Purpose
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Resource: Housekeeping Busters
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Resource: The Opening Lines
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Resource: The Purpose-led Check-in
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Something You Value
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 2 – Where Do Your Feet Touch the Ground?
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Assignment: From Low to High Stake Strategy
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Assignment: Write Your Pre-Gathering Invitations
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Carry On: Takeaways
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Carry On!
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – From Low to High Stake Strategy
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Intentional Invitations: An Introduction
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Resource: Pre-Gathering Email Templates
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Resource: Step-by-Step Guide to Rotation
Webinar
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Systematic Rotation Part 1
Webinar
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Systematic Rotation Part 2
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – The Pre-Game Strategy
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 3 – Why Systemic Rotation Works
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Assignment: Write Your Learning Outcomes
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Carry On!
Webinar
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Cycle of Engagement
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Flexible Framework: An Introduction
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Learning Outcomes Explained
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Raise the Odds that the Learning Sticks
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 4 – Raise the Odds that the Learning Sticks
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Additional Resource: 5 Ways to Reboot and Reset
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Checklist: Setting Up for Showing Up
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Five Ways to Reboot and Reset
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Iris Yudai Practicing Presence
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Lee Spence Practicing Presence
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Reflection: How Do You Practice Presence?
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Resource: Facilitators Share their Focused Presence Practices
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 5 – Why Your Focused Presence Matters
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 6 – Carry On!
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 6 – Plan a Closing with Impact
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 6 – Resource: Five Tips for a Memorable Close
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 6 – Resource: Three Flexible Closers
Engage! Online Essential Facilitation Skills with Cate Friesen: Module 6 – What’s the Big Deal About Ending?
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Entrepreneur’s Toolkit / BDC
Entrepreneurial Mindset Guide – Elaine Turcotte
Entrepreneurial Mindset Slides – Elaine Turcotte
Entrepreneurial Mindset Worksheet – Elaine Turcotte
Group Coaching for Women Entrepreneurs Using A Solution-Focused Approach Workbook – Marisa Gelfusa
Handling Objections Guide – Elaine Turcotte
Handling Objections Slides – Elaine Turcotte
Handling Objections Worksheet – Elaine Turcotte
Webinar
Hiring with Confidence Video / Lisa Isaac
Podcast
How to Be a Powerful Public Speaker: Bossed Up Podcast
Legal Tips for Running a Business
Podcast
On Rest, Breaks and Sabbaticals: Behind the Brilliance Podcast
Planning Your Next Hire Worksheet / Lisa Isaac
Webinar
Recording Zoom Meetings Video
Safety Checklist for Staff Events
Webinar
Shaping Up Your Sleep Habits
Sustainable Business Tip Sheet
The Essential Before, During, and After Great Training Checklist / Marisa Gelfusa
Podcast
Time Management: Thrive Talks Podcast
Webinar
Top Sales and Networking Habits – Session #1 Video
Webinar
Top Sales and Networking Habits – Session #2 Video
Webinar
Top Sales and Networking Habits – Session #3 Video
Webinar
Top Sales and Networking Habits – Session #4 Video
Webinar
Top Sales and Networking Habits – Session #5 Video
Webinar
Top Sales and Networking Habits – Session #6 Video
Webinar
Video – Having Difficult Conversations / Lisa Isaac
Webinar
WEOC Café: Is “woman” an inclusive term?
Webinar
WEOC Presents: Investor Pitch Foundations with Paul Brassard
Podcast
Women at Work Podcast
Webinar
Working with Family Video / Lisa Isaac
Webinar
Zoom for Effective Virtual Meetings Video
Collaboration
5 Steps to Craft Your Compelling Ask Worksheet – Devon Smiley
Link
Beyond Bootstrap or Borrow: How to reduce sludge, bias, and bottlenecks in the funding process
Webinar
Building Safe Spaces for Women Entrepreneurs, with Nikki Thibodeau
Webinar
Connecting to Rural Women with Penny Tremblay #1
Connecting with Rural Women Entrepreneurs Handout
Webinar
Connecting with Rural Women with Penny Tremblay #2
Podcast
Data is Critical, guest Alison Kirkland: Clearing a New Path Podcast
Effective Collaboration with Subject Matter Experts Handout / Marisa Gelfusa
Link
Lessons in Leadership with Alison Kirkland, Prairie Manufacturer Magazine
Link
Startup Women, from Startup Canada
Webinar
Video Interview with Elaine Froese
Webinar
WEOC Café: Is “woman” an inclusive term?
Link
WEOC Presents: Cross-Border Perspectives: Women entrepreneurs with a disability
Webinar