Resource Library
Sharing innovative and engaging ideas from throughout the entrepreneurial ecosystem. Find stories, tools, research, videos, podcasts and other content curated for those whose work supports women entrepreneurs in Canada.
Funding & Finance
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Cash Flow: Tips and Tricks for Entrepreneurs
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Helping Clients Sell Online: A 2025 Advisor’s Guide
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No Two Venture Funds Are the Same
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Smarter Pitches, Stronger Outcomes
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Understanding and Overcoming Underearning
ExportHUB
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7 Steps to Build an Effective Product launch Strategy
Link
Black entrepreneurs and intellectual property
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Empowering Women Entrepreneurs Through Intellectual Property
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Export Strategies for Business Advisors
Link
ExportHUB Links
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Guiding Clients Through IP Strategy: A Business Advisor’s Framework
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Protect, Profit, and Grow: Key Insights on Building an IP Strategy
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Protecting Traditional Knowledge & Boosting IP
Link
Tariffs Links
Article
The Fight Against Cultural Theft: Why IP Rights Matter for Indigenous Businesses
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WEOC Export Minute: Canada’s Free Trade Agreement (Video)
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WEOC Export Minute: Certificate of Origin (Video)
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WEOC Export Minute: Social Procurement (Video)
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WEOC Export Minute: Supplier Diversity (Video)
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WEOC Export Minute: Trade Missions (Video)
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WEOC Export Minute: Trademarks (Video)
Marketing & Branding
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7 Steps to Build an Effective Product launch Strategy
Link
CASL Consent to Send Email, Government of Canada
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Empowerment Through Self-Publishing
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Helping Clients Sell Online: A 2025 Advisor’s Guide
Member Resource
Is “Woman” an Inclusive Term?
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Media: Earned, Owned, Paid
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Outsourcing Social Media for Organizations
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Setting Your Compass: A Coaching Guide
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The Power of Storytelling in Sales: A Guide
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TikTok Takeoff: TikTok 101
Operations
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Avoiding Unconscious Bias in Recruitment
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Building Safe Spaces for Women Entrepreneurs
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Is “Woman” an Inclusive Term?
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Leading for Culture Change: How Businesses Can Move Away from Culture Fit and Be More Resilient
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SAFETY CHECKLIST FOR STAFF EVENTS
Link
Tariffs Links
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Training Done Right: A Simple Checklist
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Trust and recognition necessary to keeping employees
Skills & Tools
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10 Ways to Reach Everyone With Your Coaching
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Advanced Zoom Meeting Options Video
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Avoiding Unconscious Bias in Recruitment
Link
Book List: Advice That Sticks, by Dr. Moira Somers
Link
Business Term Glossary / BDC
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Employee Onboarding Checklist
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Employee Value Proposition Worksheet / Lisa Isaac
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Empowerment Through Self-Publishing
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Is “Woman” an Inclusive Term?
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Mastering Tough Conversations, and Leading with Empathy, Clarity, and Confidence
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Recording Zoom Meetings Video
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Setting Your Compass: A Coaching Guide
Article
Sleep Like a Boss: Smart strategies for better rest & peak performance
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Sustainability: Small Moves, Big Impact
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Training Done Right: A Simple Checklist
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Trust Builders: Effective Strategies for Securing Reviews & Testimonials
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Working with Family Video / Lisa Isaac
Collaboration
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10 Ways to Reach Everyone With Your Coaching
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5 Steps to Craft Your Compelling Ask
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How To Avoid the Pitfalls of Negotiating in a Panic – Devon Smiley
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How to Sustain Compassion at Work
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Is “Woman” an Inclusive Term?
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Mastering Tough Conversations, and Leading with Empathy, Clarity, and Confidence
Member Resource
Meet People Before You Need to Meet Them
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More? Better? Different? Here’s What to Ask for to Help Your Organization Thrive
Article
Negotiation for More Ease and Impact
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Successful Partnerships: How to Bring Sponsors, Donors, and Partners Onside to Support Your Vision
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