Marketing & Branding

Webinar

Easy Hacks for Better Social Media, SEO & Email Marketing 2023 / WESK

Podcast

WEOC Cafe To-Go Podcast with guest Kelly Thibodeau

Member Resource

PDF

7 Steps for Creating a Follow-up Strategy / RevolutionHER

Member Resource

PDF

7 Steps for Launching a New Product / RevolutionHER

Member Resource

PDF

Bonnes pratiques LinkedIn pour entrepreneurs

Podcast

Brands & Storytelling: In Good Company Podcast

Member Resource

PDF

Combien coûte l’externalisation des médias sociaux?

Member Resource

PDF

Comment allonger votre liste de diffusion sans effort

Member Resource

PDF

Comment bâtir un réseau performant avec LinkedIn

Member Resource

PDF

Comment devenir leader d’opinion – Tara Clark

Member Resource

PDF

Comment faire une analyse de la concurrence – Tara Clark

Member Resource

PDF

Comment obtenir des témoignages et des commentaire

Member Resource

PDF

Conversations that Convert – Advisor Guide

Member Resource

PDF

Conversations that Convert – Client Worksheet

Member Resource

PDF

Copy that Converts Worksheet – Elaine Turcotte

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Webinar

Creating and Optimizing Your Client’s Facebook Business Page: Adding or Updating Your Client’s Info Page Video

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Webinar

Creating and Optimizing Your Client’s Facebook Business Page: Create a Facebook Page

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Webinar

Creating and Optimizing Your Client’s Facebook Business Page: Facebook Page Settings

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Webinar

Creating and Optimizing Your Client’s Facebook Business Page: Optimize Your Client’s Facebook Page

Webinar

Developing an IP Strategy – Presented by WEOC & CIPO

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PDF

Explained, Earned, Owned and Paid Media / Tara Clark

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PDF

Facebook for Business FAQs

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PDF

Facebook Page Setup Checklist

Webinar

Get More Clients with Your Digital Marketing Strategy, WESK

Member Resource

PDF

Guide de marketing à l’intention des entrepreneurs et des conseillers

Member Resource

PDF

Guide to Influencer Marketing

Member Resource

PDF

How to Become a Thought Leader

Member Resource

PDF

How to Build a Powerful Network Using LinkedIn

Member Resource

PDF

How to Conduct a Competitor Analysis

Member Resource

PDF

How to Get Reviews and Testimonials

Member Resource

PDF

How to Grow Your Email List Organically

Member Resource

PDF

Introduction to Setting Your Compass Toolkit

Webinar

IP and Traditional Knowledge – WEOC & CIPO

Webinar

IP for Women Entrepreneurs – WEOC & CIPO

Member Resource

PDF

Leveraging the Compass Tool for Business Development Tip Sheet

Member Resource

PDF

Marketing Guide for Entrepreneurs and Advisors

Member Resource

PDF

Médias conquis, acquis et payants – Tara Clark

Member Resource

PDF

Module 1 – FAQs – The Most Effective Facebook Advertising Tools to Grow Your Business: Advisor Guide

Member Resource

PDF

Module 1 – The Most Effective Facebook Advertising Tools to Grow Your Business: Advisor Guide

Member Resource

PDF

Module 10 – Checklist – How to Nail a Media Interview

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PDF

Module 10 – How to Nail a Media Interview Guide

Member Resource

PDF

Module 2 – Managing & Responding to Negative Social Media Comments Guide

Member Resource

PDF

Module 3 – How to Organically Grow Your Instagram Following Checklist

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PDF

Module 3 – How to Organically Grow Your Instagram Following Guide

Member Resource

PDF

Module 4 – How to Improve Your Ranking on Google Checklist

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PDF

Module 4 – How to Improve Your Ranking on Google Guide

Member Resource

PDF

Module 5 – How to Create Professional Graphics Without a Designer Guide

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PDF

Module 6 – How to Create an Issues Management Plan Guide

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PDF

Module 6 – How to Create an Issues Management Plan Guide

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PDF

Module 7 – Checklist – How to Host and Promote an Event or Launch Online

Member Resource

PDF

Module 7 – How to Host and Promote an Event or Launch Online Guide

Member Resource

PDF

Module 8 – Checklist – How to Build a PR Strategy

Member Resource

PDF

Module 8 – How to Build a PR Strategy Guide

Member Resource

PDF

Module 9 – Checklist – How to Communicate with the Media

Member Resource

PDF

Module 9 – How to Communicate with the Media Guide

Member Resource

Webinar

Online Marketing and Branding Foundations for Business – Brand Voice and Tone

Member Resource

Webinar

Online Marketing and Branding Foundations for Business – Branding

Member Resource

Webinar

Online Marketing and Branding Foundations for Business – Defining a Target Audience

Member Resource

Webinar

Online Marketing and Branding Foundations for Business – Module Intro

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Webinar

Online Marketing and Branding Foundations for Business – Tapping into Online Conversations

Member Resource

Webinar

Online Marketing and Branding Foundations for Business – The Marketing Funnel

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Webinar

Online Marketing and Branding Foundations for Business – Channel Strategy

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Webinar

Online Marketing and Branding Foundations for Business – Digital Marketing Terms and Definitions

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Webinar

Online Marketing and Branding Foundations for Business – Recap

Member Resource

PDF

Online Marketing and Branding Foundations for Business Checklist

Member Resource

PDF

Online Marketing Foundations for Business

Member Resource

PDF

Outsourcing Social Media

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Webinar

Setting Your Compass – Cate Friesen

Member Resource

PDF

Setting Your Compass Guide

Member Resource

PDF

Setting Your Compass Worksheet

Member Resource

PDF

Social Media Marketing Tips

Member Resource

Webinar

Social Media Strategy – Amplifying Messages with Hashtags

Member Resource

Webinar

Social Media Strategy – Community Building and Management

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Webinar

Social Media Strategy – Content Creation Tools and Strategies

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Webinar

Social Media Strategy – Insourcing versus Outsourcing

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Webinar

Social Media Strategy – Key Metrics to Track #1

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Webinar

Social Media Strategy – Key Metrics to Track #2

Member Resource

Webinar

Social Media Strategy – Module Introduction

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Webinar

Social Media Strategy – Paid Advertising

Member Resource

Webinar

Social Media Strategy – Recap and Takeaways

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Webinar

Social Media Strategy – Social Media Automation

Member Resource

Webinar

Social Media Strategy – Social Media Platform Overviews and Content Guide

Member Resource

PDF

Social Media Strategy for Business Article

Member Resource

PDF

Social Media Strategy for Business Checklist

Member Resource

PDF

Storytelling and Sales Business Advisor Guide

Member Resource

PDF

Storytelling and Sales Slides

Member Resource

PDF

Storytelling and Sales Worksheet

Member Resource

PDF

Tara Clark – LinkedIn Best Practices

Link

Topics in IP for women entrepreneurs and advisors PLAYLIST

Member Resource

Webinar

Understand the Facebook Algorithm to Create and Schedule Posts – Best Practices for Engaging Facebook Posts

Member Resource

Webinar

Understand the Facebook Algorithm to Create and Schedule Posts – Guiding Your Clients Through Content Creation

Member Resource

Webinar

Understand the Facebook Algorithm to Create and Schedule Posts – How the Facebook Algorithm Works

Member Resource

Webinar

Understand the Facebook Algorithm to Create and Schedule Posts – How to Create and Schedule Posts

Member Resource

Webinar

Understand the Facebook Algorithm to Create and Schedule Posts – Mobile Scheduling

Member Resource

PDF

Web Writing and Usability Foundations for Business

Member Resource

Webinar

Web Writing and Usability Foundations for Business – Content Usability Foundations

Member Resource

Webinar

Web Writing and Usability Foundations for Business – Core Website Pages and Navigation Design

Member Resource

Webinar

Web Writing and Usability Foundations for Business – Module Introduction

Member Resource

Webinar

Web Writing and Usability Foundations for Business – Recap and Review

Member Resource

Webinar

Web Writing and Usability Foundations for Business – Writing Web Copy that Converts

Member Resource

PDF

Web Writing and Usability Foundations for Business Checklist

Webinar

WEOC Café: Is “woman” an inclusive term?

Webinar

WEOC Presents: Value Propositions During Times of Change with MJ Levesque

Webinar

Why IP Matters – WEOC & CIPO