Resource Knowledgebase
Sharing innovative and engaging ideas from throughout the entrepreneurial ecosystem. Find stories, tools, research, videos, podcasts and other content curated for those whose work supports women entrepreneurs in Canada.
Marketing & Branding
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7 Steps for Launching a New Product / RevolutionHER
Link
CASL Consent to Send Email, Government of Canada
Member Resource
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Adding or Updating Your Client’s Info Page Video
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Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Create a Facebook Page
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Creating and Optimizing Your Client’s Facebook Business Page: Facebook Page Settings
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Creating and Optimizing Your Client’s Facebook Business Page: Optimize Your Client’s Facebook Page
Webinar
Developing an IP Strategy – Presented by WEOC & CIPO
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Explained, Earned, Owned and Paid Media / Tara Clark
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How to Become a Thought Leader
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How to Conduct a Competitor Analysis
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How to Get Reviews and Testimonials
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How to Grow Your Email List Organically
Webinar
IP and Traditional Knowledge – WEOC & CIPO
Webinar
IP for Women Entrepreneurs – WEOC & CIPO
Member Resource
Marketing Guide for Entrepreneurs and Advisors
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Médias conquis, acquis et payants – Tara Clark
Member Resource
Module 6 – How to Create an Issues Management Plan Guide
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Brand Voice and Tone
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Online Marketing and Branding Foundations for Business – Branding
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Online Marketing and Branding Foundations for Business – Defining a Target Audience
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Online Marketing and Branding Foundations for Business – Module Intro
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Online Marketing and Branding Foundations for Business – Tapping into Online Conversations
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Online Marketing and Branding Foundations for Business – The Marketing Funnel
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Online Marketing and Branding Foundations for Business – Channel Strategy
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Online Marketing and Branding Foundations for Business – Digital Marketing Terms and Definitions
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Online Marketing and Branding Foundations for Business – Recap
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Online Marketing and Branding Foundations for Business Checklist
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Online Marketing Foundations for Business
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Outsourcing Social Media
Member Resource
Webinar
Setting Your Compass – Cate Friesen
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Setting Your Compass Guide
Member Resource
Setting Your Compass Worksheet
Member Resource
Webinar
Social Media Strategy – Amplifying Messages with Hashtags
Member Resource
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Social Media Strategy – Community Building and Management
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Social Media Strategy – Content Creation Tools and Strategies
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Social Media Strategy – Insourcing versus Outsourcing
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Social Media Strategy – Key Metrics to Track #1
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Social Media Strategy – Key Metrics to Track #2
Member Resource
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Social Media Strategy – Module Introduction
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Social Media Strategy – Paid Advertising
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Social Media Strategy – Recap and Takeaways
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Social Media Strategy – Social Media Automation
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Social Media Strategy – Social Media Platform Overviews and Content Guide
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Social Media Strategy for Business Article
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Social Media Strategy for Business Checklist
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Storytelling and Sales Business Advisor Guide
Member Resource
Storytelling and Sales Slides
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Storytelling and Sales Worksheet
Member Resource
Tara Clark – LinkedIn Best Practices
Article
The balancing act of social media: How often should you post?
Member Resource
Webinar
The Entrepreneurial Benefits of Self-Publishing
Webinar
The Entrepreneurial Benefits of Self-Publishing
Link
The Entrepreneurial Benefits of Self-Publishing: Top Three Takeaways
TikTok for Organizations 101: Top Three Takeaways
Member Resource
Webinar
TikTok Takeoff: TikTok for Organizations 101
Member Resource
Link
Web Writing and Usability Foundations for Business
Member Resource
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Web Writing and Usability Foundations for Business – Content Usability Foundations
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Web Writing and Usability Foundations for Business – Core Website Pages and Navigation Design
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Web Writing and Usability Foundations for Business – Module Introduction
Member Resource
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Web Writing and Usability Foundations for Business – Recap and Review
Member Resource
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Web Writing and Usability Foundations for Business – Writing Web Copy that Converts
Member Resource
Web Writing and Usability Foundations for Business Checklist
Podcast
WEOC Cafe To-Go Podcast with guest Kelly Thibodeau
Webinar
WEOC Café: Is “woman” an inclusive term?
Webinar