Our Board & Staff

Our board and staff live and work in communities across Canada. WEOC offices are based in Winnipeg, Manitoba, with a satellite office in Toronto, Ontario.

Board members and CEO of WEOC stand with Minister Mary Ng

Our Board

The WEOC Board is comprised of representatives of seven member organizations that operate under provincial mandates to serve the unique needs of women in all regions of Canada and we continue to work to expand our membership to include organizations in each province.

Headshot of Marcela Mandeville

Marcela Mandeville

Board Chair
CEO – Alberta Women Entrepreneurs

Marcela has explored the world of business through a globally focused business undergraduate degree, designation as a Certified International Trade Professional and more than twenty years of global experience developing and implementing business strategies.

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Marcela Mandeville

Board Chair
CEO – Alberta Women Entrepreneurs

Marcela has explored the world of business through a globally focused business undergraduate degree, designation as a Certified International Trade Professional and more than twenty years of global experience developing and implementing business strategies.

Marcela has explored the world of business through a globally focused business undergraduate degree, designation as a Certified International Trade Professional and more than twenty years of global experience developing and implementing business strategies. A career highlight has been taking on leadership roles at Alberta Women Entrepreneurs (AWE) to support AWE’s goal to build stronger communities and economies through women’s participation in entrepreneurship.

Marcela believes strongly in continuous learning and contributing to the community. In addition to serving as Chair of the Women’s Enterprise Organizations of Canada, she volunteers her time on the Edmonton Economic Development Corporation Board of Directors, University of Alberta Professional Development for Graduate Students Advisory Board, the Women’s Entrepreneurship Day Organization Canada Board of Directors and the Edmonton Region Innovation Network Steering Committee. In 2019 Marcela was appointed as Edmonton Regional Ambassador for the UN Women’s Entrepreneurship Day Organization.

Headshot of Marcela Mandeville
Headshot Jennifer Bessel

Jennifer Bessel

Board Vice-Chair
CEO – Newfoundland & Labrador Organization of Women Entrepreneurs

A seasoned leader, Jennifer brings over 15 years of senior management experience in the non-profit sector to her role of CEO with NLOWE. In her previous executive roles Jennifer led with a commitment to advocacy and passionately represented the views and values of each community sector.

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Jennifer Bessel

Board Vice-Chair
CEO – Newfoundland & Labrador Organization of Women Entrepreneurs

A seasoned leader, Jennifer brings over 15 years of senior management experience in the non-profit sector to her role of CEO with NLOWE. In her previous executive roles Jennifer led with a commitment to advocacy and passionately represented the views and values of each community sector.

A seasoned leader, Jennifer brings over 15 years of senior management experience in the non-profit sector to her role of CEO with NLOWE. In her previous executive roles with organizations such as The Canadian Bar Association, the Boys and Girls Club of Canada, and most recently the Association for New Canadians, Jennifer led with a commitment to advocacy and passionately represented the views and values of each community sector.

Throughout her executive career in Newfoundland and Labrador, Jennifer has had the privilege of working with many NL female entrepreneurs from diverse backgrounds. In her previous work with the Association for New Canadians for example, she has come to appreciate the many unique skills and abilities that women have and continue to bring to Newfoundland and Labrador.

Reporting to the Board of Directors, and supported by a strong senior management team, the NLOWE CEO will focus on facilitating opportunities to grow the number of successful women-owned businesses in Newfoundland and Labrador through strong strategic partnerships, and the elimination of barriers to women’s success. Through her passionate executive leadership, Jennifer will oversee these priorities while also ensuring the future sustainability of the organization.

Headshot Jennifer Bessel

Maxine Kashton

CEO – Women’s Enterprise Centre of Manitoba

A Certified Professional Accountant and former small business owner, Maxine (Max) brings both entrepreneurial experience, a deep understanding of the finance, human resource and information technology requirements facing the sector, as well as a well-developed set of community and business relationships.

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Maxine Kashton

CEO – Women’s Enterprise Centre of Manitoba

A Certified Professional Accountant and former small business owner, Maxine (Max) brings both entrepreneurial experience, a deep understanding of the finance, human resource and information technology requirements facing the sector, as well as a well-developed set of community and business relationships.

A seasoned entrepreneur originally from New York, Sandra owned a women’s clothing boutique and a specialty decorations retail store before completing her MBA and starting The Management Exchange, a management consulting firm that was the first in Winnipeg to offer the Self-Employment Program (SEP), The Management Exchange, a consulting organization specializing in strategic planning and market development.

In 2000, Sandra was awarded the Women Business Owners of Manitoba Woman Entrepreneur of the Year Award in the Contribution to Community category. She is a fellow of the Canadian Association of Management Consultants and is past president of the Institute of Certified Management Consultants of Manitoba. Sandra is past president of the Winnipeg Folk Festival and is currently chair of Strategic Planning committee of the Winnipeg Symphony Orchestra. She has been an adjudicator for a number of local and national entrepreneurship awards programs: for RBC; CAFÉ; Winnipeg Spirit (Winnipeg Chamber); and Manitoba Chambers Business Awards. Sandra has acted as a mentor and regularly speaks to groups about building entrepreneurial and leadership capacity in women.

Shauna Harper

CEO – WeBC (formerly Women’s Enterprise Centre of British Columbia)

Shauna is an impact-driven leader, community champion, speaker, mentor, and connector in the entrepreneurial ecosystem. She is a nationally-recognized advocate for women entrepreneurs, gender equity, and a champion for increased access to services, training, support, and funding.

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Shauna Harper

CEO – WeBC (formerly Women’s Enterprise Centre of British Columbia)

Shauna is an impact-driven leader, community champion, speaker, mentor, and connector in the entrepreneurial ecosystem. She is a nationally-recognized advocate for women entrepreneurs, gender equity, and a champion for increased access to services, training, support, and funding.

Shauna is an impact-driven leader, community champion, speaker, mentor, and connector in the entrepreneurial ecosystem.

She is a nationally-recognized advocate for women entrepreneurs, gender equity, and a champion for increased access to services, training, support, and funding. Her strengths include marketing & communications strategy, participatory and collaborative facilitation, business development, community engagement, team building, as well as the development of strategic partnerships and programs.

Prior to coming to WeBC, Shauna was an entrepreneur for 22 years. She owned a manufacturing company that created and sold inspirational glass stone magnets globally, and a marketing and communications company that helped small businesses and not-for-profit organizations by offering marketing strategies, project management, team support, and marketing training.

In 2015, Shauna was the co-facilitator of the regional Catalyst for Growth dialogues that actively explored how to support economic growth through women and create a greater impact by growing the number of women in senior leadership roles, trades, emerging sectors, and as entrepreneurs. She was also a facilitator for portions of the BC Economic Forum (2015) and the We for She Conference (2016).

Shauna has been recognized for her leadership and impact. She was named a Woman of Influence by BC Business Magazine; and Business Person of the Year and Top 40 Under 40 by the Prince George Chamber of Commerce. She was on the BC Premier’s Women’s Economic Council as an advisor from 2014-2017, and an advisor on the Government of Canada’s Women’s Entrepreneurship Strategy in 2019.

Shauna’s vision for WeBC is to continue to build on the incredible success and momentum of the team, while exploring the possibilities in the next phase of collaboration, sustainability, and impact.

Headshot Rosalind Lockyer

Rosalind Lockyer

Founder and CEO – PARO Centre for Women’s Enterprise

PARO was founded in 1995, with Rosalind Lockyer at the helm, with goals to create a program to help women realize entrepreneurial success on their terms. PARO began as a women’s community loan fund; today, as a multi-faceted women-centred business development program, it is known “as the largest and strongest women’s peer lending network in North America” and supports 150+ Circles across Ontario.

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Rosalind Lockyer

Founder and CEO – PARO Centre for Women’s Enterprise

PARO was founded in 1995, with Rosalind Lockyer at the helm, with goals to create a program to help women realize entrepreneurial success on their terms. PARO began as a women’s community loan fund; today, as a multi-faceted women-centred business development program, it is known “as the largest and strongest women’s peer lending network in North America” and supports 150+ Circles across Ontario.

PARO was founded in 1995, with Rosalind Lockyer at the helm, with goals to create a program to help women realize entrepreneurial success on their terms. PARO began as a women’s community loan fund; today, as a multi-faceted women-centred business development program, it is known “as the largest and strongest women’s peer lending network in North America” and supports 150+ Circles across Ontario.

The essence and the originality of PARO demonstrate how Rosalind involves the members of the organization. A true grassroots organization, members are elected to the board of directors annually, and collectively work with Rosalind, as primary innovators and decision-makers for the organization. Under her leadership, PARO has received significant recognition for its contribution to women entrepreneurs. In 2002, PARO received the Soroptimist of Americas Eastern Canada Award for Advancing the Status of Women, and in 2004, the Chamber of Commerce Award for Business Excellence-Not- For- Profit. In 2014, PARO received the Donner Canadian Foundation Award for Excellence in the Education Category. This award recognizes PARO and Rosalind as “one of seven best–run service agencies in the country… .ranked in ten key performance areas including management and governance, use of staff and volunteers, innovation, program costs and outcome monitoring.” Quoting the International Federation of Accountants (IFAC) on Ethical Leadership, “Effective approaches to instilling ethics and integrity . . . are key elements to ensuring sound corporate governance and management control.”

Seven years at university earned Rosalind a Psychology Degree and certified teaching credentials. However, it was the 20 years of working as a teacher, entrepreneur, community developer that left Rosalind blatantly aware of systemic women’s issues, and provided the skills, experience, passion, and determination to work for positive change and gender equality locally, provincially, and nationally. For these efforts, Rosalind received the prestigious Influential Women of Northern Ontario Award-Public Sector 2005 from Northern Ontario Business, recognizing her leadership in building PARO Centre for Women’s Enterprise into the dynamic women’s enterprise organization that it is today. More recently, Rosalind was called “one of the most remarkable social entrepreneurs in the world” by the Office of Social Enterprise, MEDEI, Ontario government, and received the International Award for “Women of the Decade in Community Leadership”, from the Women’s Economic Forum 2018 in New Delhi, India.

Headshot Rosalind Lockyer

Prabha Ramaswamy, (Hon.) CGA, M.S.W

CEO – Women Entrepreneurs of Saskatchewan

Chief Executive Officer of WESK, formerly Women Entrepreneurs of Saskatchewan Inc., Prabha is passionate about driving change to close the Gender Entrepreneurship Gap and the resulting Gender Economic Gap.

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Prabha Ramaswamy, (Hon.) CGA, M.S.W

CEO – Women Entrepreneurs of Saskatchewan

Chief Executive Officer of WESK, formerly Women Entrepreneurs of Saskatchewan Inc., Prabha is passionate about driving change to close the Gender Entrepreneurship Gap and the resulting Gender Economic Gap.

Chief Executive Officer of WESK, formerly Women Entrepreneurs of Saskatchewan Inc., Prabha is passionate about driving change to close the Gender Entrepreneurship Gap and the resulting Gender Economic Gap.

Through her advocacy efforts, Prabha served as the first President of the Leaders Council of the Paul J. Hill and the Kenneth Levene Schools of Business at the University of Regina and currently serves as a member of the Paul Hill Advisory Board, University of Regina.

A supporter of entrepreneurship, Prabha serves as a Judge for some of the community’s Business Awards and was also a Prairie Regional Judge for the Ernst and Young Entrepreneur of the Year Prairie Award. As an active member of Board of Directors for the Saskatchewan Housing Authority, Saskatchewan Polytechnic, and the Women’s Enterprise Organizations of Canada (WEOC), Prabha continues to be engaged in the community to influence strategic change.

With a Masters of Social Work in Community Development, Policy and Planning, and an honorary CPA conferred by the Board of Governors of the Certified General Accountants. Prabha has had a diverse career spanning 20 years. Previously, Prabha was the CEO of the Certified General Accountants (CGA) Association of Saskatchewan and had served in that capacity for seven plus years. Prabha was a key player in leading the organization through the Unification of the Accounting Profession, bringing together the three accounting bodies namely, Certified General Accountants, Certified Management Accountants and the Chartered Accountants as Chartered Professional Accountants (CPA).

Ruth Vachon

President and CEO – Réseau des Femmes d’affaires du Québec

President and CEO of Réseau des Femmes d’affaires du Québec since June 2010, Ruth Vachon aspires to lead women managers and business owners towards excellence. Through innovative projects in economic development, entrepreneurship and feminine leadership, she intends to bring together some 2000 members for the Network’s 35th anniversary in 2016.

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Ruth Vachon

President and CEO – Réseau des Femmes d’affaires du Québec

President and CEO of Réseau des Femmes d’affaires du Québec since June 2010, Ruth Vachon aspires to lead women managers and business owners towards excellence. Through innovative projects in economic development, entrepreneurship and feminine leadership, she intends to bring together some 2000 members for the Network’s 35th anniversary in 2016.

President and CEO of Réseau des Femmes d’affaires du Québec since June 2010, Ruth Vachon aspires to lead women managers and business owners towards excellence. Through innovative projects in economic development, entrepreneurship and feminine leadership, she intends to bring together some 2000 members for the Network’s 35th anniversary in 2016. A native from the Saguenay region, Ruth has been an active entrepreneur for more than 30 years. She founded and managed two companies for which she won the “Prix Femina” in 1988 and 1991. A seasoned manager, she became a management consultant in 2003, specializing in business reorganization and expansion. Because of her strong networking skills, Ruth knows how to establish trusted relationships and generate meaningful encounters between individuals in order to increase business opportunities.

Femme de terrain et de vision, Ruth Vachon est la présidente‐directrice générale du Réseau des Femmes d’affaires du Québec. Cumulant plus de 30 ans d’expérience en entrepreneuriat, elle soutient que la prospérité se conjugue également au féminin. Elle sillonne le monde pour donner des conférences et piloter des missions commerciales pour les femmes d’affaires tant au Canada, aux États-Unis, en Europe qu’en Afrique. D’un dynamisme remarquable, elle convainc bon nombre de grandes entreprises et de multinationales à s’investir auprès des femmes entrepreneures.

En 2019, elle crée le RFAQ+ : une communauté virtuelle dotée d’une intelligence artificielle permettant aux entreprises à propriété féminine d’offrir leurs produits et services aux grandes entreprises nationales et internationales qui ont choisi d’intégrer la diversité à leur pratique d’approvisionnement.

Depuis 2019, elle est membre du Groupe consultatif de l’initiative « WE Empower » de l’organisation ONU Femmes et du « Portail de connaissances pour les femmes en entrepreneuriat », de l’Université Ryerson. Engagée pour l’équité en affaires, elle est récipiendaire de nombreuses distinctions:

  • TOP 100 femmes les plus influentes au Canada – Women’s Executive Network (WXN) (2018)
  • Nomination aux Mercuriades de la Fédération des chambres de commerce du Québec dans la catégorie « Leadership Femme d’exception » (2018)
  • « Personnalité de la diversité 2019 » par l’agence de presse Médiamosaïque
  • Cinq honneurs accordés par WEConnect International (2014 à 2016), dont la femme la plus engagée dans l’initiative de l’inclusion des femmes dans les chaînes d’approvisionnement de grandes entreprises.

Depuis 39 ans, la raison d’être du Réseau des Femmes d’affaires du Québec est d’offrir aux femmes les moyens de leurs aspirations. Pour ce faire, il met en place des stratégies concrètes qui inspirent, connectent et propulsent les femmes vers de nouveaux sommets, afin de développer l’économie au féminin et de créer plus de richesse, tant humaine qu’économique.

Our Staff

The WEOC Staff provide learning and networking opportunities, share best practices, and curate a variety of resources for entrepreneurial advisors across Canada so they have the tools needed to support their clients.

Alison Kirkland headshot

Alison Kirkland, CEO

Alison Kirkland, CEO

Women’s Enterprise Organizations of Canada

A leader in the women’s entrepreneurial ecosystem, Alison was named the inaugural CEO of WEOC in September 2019. Since then, she has grown the organization from a Board-run initiative to an integral resource for women’s entrepreneurial support organizations across Canada. Forging long-lasting connections within government and industry, Alison leads from experience, with 20-plus years in communications management and a decade as a certified small business counsellor.  She has led the creation of comprehensive training programs and the development of innovative funding initiatives and has had the opportunity to share her knowledge and experiences with women entrepreneurs and organizations in Ukraine and Vietnam. Alison is actively involved with CUSMA SME Counsellors Network Pilot Program; Canada 51 venture capital initiative, Canadian Women’s Chamber of Commerce, COVID Communications Roundtable and Manitoba Chambers of Commerce.

Email Alison: [email protected]

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Recent media:

Women entrepreneurs reluctant to access financial support: survey, BC Business

Study finds women-owned businesses faced unique issues during pandemic, Medicine Hat News

Staycation rentals, buy local and online trends spell opportunities for startup, Globe & Mail

Chantal Herriot

Stakeholder Engagement Manager
she/her/elle

With decades of experience engaging with clients and customers in both the corporate and non-profit sectors, Chantal Herriot leads strategic engagement at the Women’s Enterprise Organizations of Canada. She began working with WEOC in its infancy, first supporting its CEO and organizational development activities before moving into a critical management position. Able to communicate fluently in both French and English, Chantal’s deep-felt commitment to customer service is seen in every interaction she has with WEOC’s members, Board, and staff, and within the broader women’s enterprise ecosystem. Chantal has a BA from the University of Winnipeg and has worked with the Canadian Museum for Human Rights, The Dufresne Group, Lufthansa Cargo AG and CN.

Email Chantal: [email protected]

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Lindsay Stewart Glor

Communications Manager
she/her/elle

An organized daydreamer, Lindsay brings both creativity and project management skills to her work at WEOC, recently leading the development of a new brand, a reimagined website, and the first WEOC national conference. Her past accomplishments include editing multiple magazines and award-winning books, supporting Manitoba’s largest fundraising initiative, and leading a large strategic communications team. She is a graduate of the Ryerson School of Journalism and the University of Manitoba, and currently sits on the Manitoba Council of the Canadian Society of Association Executives (CSAE). A longtime community volunteer, she most recently served as a board member with Winnipeg’s Contemporary Dancers and the Women’s Health Clinic.

Email Lindsay: [email protected]

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Bruno Berto

Project Manager
he/him/il

An experienced operations and project management professional, Bruno brings an innate sense of curiosity and keen problem-solving abilities to his work, which has included managing projects for multinational organizations in 14 countries. He has worked with corporate clients like Microsoft, Henkel, ArcelorMittal, L’Oréal, Vale and Embraer to improve employee efficiency, and develop cross-cultural training and change management programs. Before joining WEOC’s team in 2020, Bruno lived in Brazil, Italy and Germany. He holds an MBA from Polytechnic University of Milan and a bachelor’s in communication and marketing from UMESP. Passionate about gender equality, he currently volunteers supporting women impacted by domestic abuse.

Email Bruno: [email protected]

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Lisa Caillier

Finance and Administration Manager
she/her/elle

Bringing a creative energy to financial management, Lisa is helping guide WEOC through a period of growth and transition. Skilled at identifying and implementing process improvements, she is of a rare breed that attaches the word “passion” to trouble shooting, Excel documents and reconciliations.  A graduate of the Université de Moncton, Lisa has brought her enthusiasm and expertise to work within both the corporate and non-profit sectors, joining the WEOC team in 2021.

Email Lisa: [email protected]

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Carolina wears a royal blue blouse and stands before a window in Downtown Winnipeg

Carolina Montana

Training, Events & Project Coordinator
she/her/elle

With expertise in public relations, digital strategy, and event planning, Carolina brings a multitude of skills to her work with WEOC. Before she joined the WEOC team in early 2022, Carolina worked for six years in Colombia at BBVA, one of the world’s largest financial institutions. She is a graduate of the communications and journalism program from Universidad de La Sabana in Colombia and has two certificates in digital communications and marketing.

Email Carolina: [email protected]

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