Resource Knowledgebase
Sharing innovative and engaging ideas from throughout the entrepreneurial ecosystem. Find stories, tools, research, videos, podcasts and other content curated for those whose work supports women entrepreneurs in Canada.
Marketing & Branding
Webinar
Easy Hacks for Better Social Media, SEO & Email Marketing 2023 / WESK
Podcast
WEOC Cafe To-Go Podcast with guest Kelly Thibodeau
Member Resource 
7 Steps for Creating a Follow-up Strategy / RevolutionHER
Member Resource
7 Steps for Launching a New Product / RevolutionHER
Member Resource
Bonnes pratiques LinkedIn pour entrepreneurs
Podcast
Brands & Storytelling: In Good Company Podcast
Link
CASL Consent to Send Email, Government of Canada
Member Resource
Combien coûte l’externalisation des médias sociaux?
Member Resource
Comment allonger votre liste de diffusion sans effort
Member Resource
Comment bâtir un réseau performant avec LinkedIn
Member Resource
Comment devenir leader d’opinion – Tara Clark
Member Resource
Comment faire une analyse de la concurrence – Tara Clark
Member Resource
Comment obtenir des témoignages et des commentaire
Member Resource
Conversations that Convert – Advisor Guide
Member Resource
Conversations that Convert – Client Worksheet
Member Resource
Copy that Converts Worksheet – Elaine Turcotte
Member Resource
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Adding or Updating Your Client’s Info Page Video
Member Resource
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Create a Facebook Page
Member Resource
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Facebook Page Settings
Member Resource
Webinar
Creating and Optimizing Your Client’s Facebook Business Page: Optimize Your Client’s Facebook Page
Webinar
Developing an IP Strategy – Presented by WEOC & CIPO
Member Resource
Explained, Earned, Owned and Paid Media / Tara Clark
Member Resource
Facebook for Business FAQs
Member Resource
Facebook Page Setup Checklist
Webinar
Get More Clients with Your Digital Marketing Strategy, WESK
Member Resource
Guide de marketing à l’intention des entrepreneurs et des conseillers
Member Resource
Guide to Influencer Marketing
Member Resource
How to Become a Thought Leader
Member Resource
How to Build a Powerful Network Using LinkedIn
Member Resource
How to Conduct a Competitor Analysis
Member Resource
How to Get Reviews and Testimonials
Member Resource
How to Grow Your Email List Organically
Member Resource
Introduction to Setting Your Compass Toolkit
Webinar
IP and Traditional Knowledge – WEOC & CIPO
Webinar
IP for Women Entrepreneurs – WEOC & CIPO
Member Resource
Leveraging the Compass Tool for Business Development Tip Sheet
Member Resource
Marketing Guide for Entrepreneurs and Advisors
Member Resource
Médias conquis, acquis et payants – Tara Clark
Member Resource
Module 1 – FAQs – The Most Effective Facebook Advertising Tools to Grow Your Business: Advisor Guide
Member Resource
Module 1 – The Most Effective Facebook Advertising Tools to Grow Your Business: Advisor Guide
Member Resource
Module 10 – Checklist – How to Nail a Media Interview
Member Resource
Module 10 – How to Nail a Media Interview Guide
Member Resource
Module 2 – Managing & Responding to Negative Social Media Comments Guide
Member Resource
Module 3 – How to Organically Grow Your Instagram Following Checklist
Member Resource
Module 3 – How to Organically Grow Your Instagram Following Guide
Member Resource
Module 4 – How to Improve Your Ranking on Google Checklist
Member Resource
Module 4 – How to Improve Your Ranking on Google Guide
Member Resource
Module 5 – How to Create Professional Graphics Without a Designer Guide
Member Resource
Module 6 – How to Create an Issues Management Plan Guide
Member Resource
Module 6 – How to Create an Issues Management Plan Guide
Member Resource
Module 7 – Checklist – How to Host and Promote an Event or Launch Online
Member Resource
Module 7 – How to Host and Promote an Event or Launch Online Guide
Member Resource
Module 8 – Checklist – How to Build a PR Strategy
Member Resource
Module 8 – How to Build a PR Strategy Guide
Member Resource
Module 9 – Checklist – How to Communicate with the Media
Member Resource
Module 9 – How to Communicate with the Media Guide
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Brand Voice and Tone
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Branding
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Defining a Target Audience
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Module Intro
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Tapping into Online Conversations
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – The Marketing Funnel
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Channel Strategy
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Digital Marketing Terms and Definitions
Member Resource
Webinar
Online Marketing and Branding Foundations for Business – Recap
Member Resource
Online Marketing and Branding Foundations for Business Checklist
Member Resource
Online Marketing Foundations for Business
Member Resource
Outsourcing Social Media
Member Resource
Webinar
Setting Your Compass – Cate Friesen
Member Resource
Setting Your Compass Guide
Member Resource
Setting Your Compass Worksheet
Member Resource
Social Media Marketing Tips
Member Resource
Webinar
Social Media Strategy – Amplifying Messages with Hashtags
Member Resource
Webinar
Social Media Strategy – Community Building and Management
Member Resource
Webinar
Social Media Strategy – Content Creation Tools and Strategies
Member Resource
Webinar
Social Media Strategy – Insourcing versus Outsourcing
Member Resource
Webinar
Social Media Strategy – Key Metrics to Track #1
Member Resource
Webinar
Social Media Strategy – Key Metrics to Track #2
Member Resource
Webinar
Social Media Strategy – Module Introduction
Member Resource
Webinar
Social Media Strategy – Paid Advertising
Member Resource
Webinar
Social Media Strategy – Recap and Takeaways
Member Resource
Webinar
Social Media Strategy – Social Media Automation
Member Resource
Webinar
Social Media Strategy – Social Media Platform Overviews and Content Guide
Member Resource
Social Media Strategy for Business Article
Member Resource
Social Media Strategy for Business Checklist
Member Resource
Storytelling and Sales Business Advisor Guide
Member Resource
Storytelling and Sales Slides
Member Resource
Storytelling and Sales Worksheet
Member Resource
Tara Clark – LinkedIn Best Practices
Article
The balancing act of social media: How often should you post?
Link
Topics in IP for women entrepreneurs and advisors PLAYLIST
Member Resource
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – Best Practices for Engaging Facebook Posts
Member Resource
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – Guiding Your Clients Through Content Creation
Member Resource
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – How the Facebook Algorithm Works
Member Resource
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – How to Create and Schedule Posts
Member Resource
Webinar
Understand the Facebook Algorithm to Create and Schedule Posts – Mobile Scheduling
Member Resource
Web Writing and Usability Foundations for Business
Member Resource
Webinar
Web Writing and Usability Foundations for Business – Content Usability Foundations
Member Resource
Webinar
Web Writing and Usability Foundations for Business – Core Website Pages and Navigation Design
Member Resource
Webinar
Web Writing and Usability Foundations for Business – Module Introduction
Member Resource
Webinar
Web Writing and Usability Foundations for Business – Recap and Review
Member Resource
Webinar
Web Writing and Usability Foundations for Business – Writing Web Copy that Converts
Member Resource
Web Writing and Usability Foundations for Business Checklist
Webinar
WEOC Café: Is “woman” an inclusive term?
Webinar
WEOC Presents: Value Propositions During Times of Change with MJ Levesque
Webinar